Paid Advertising Specialist

About Greenbaum Stiers

Greenbaum Stiers Strategic Marketing Group is a nationally recognized performance marketing agency headquartered in Columbus, Ohio. We help home service and home improvement companies across the country generate more leads, more sales, and more profitable growth through strategic marketing.
From Google Ads and paid social to SEO, websites, video, and traditional media, our team focuses on one thing: delivering measurable business results.
We are a

2026 Google Premier Partner , placing our paid media team in the top 3% of agencies in the United States based on performance and expertise.
Last year, we generated more than

123,000 leads

through Google Ads, Local Services Ads, paid social, and full-funnel acquisition strategies.
We are not a vanity-metric agency.
We care about helping our clients grow.
That means we focus on:
Qualified leads
Booked appointments
Customer acquisition cost
Revenue
Profitability
If that is how you think about paid advertising, you will fit in well here.
Role Summary

We are looking for an experienced

Paid Advertising Specialist

to join our growing paid media team.
This is a full-time W-2 position responsible for managing and optimizing paid advertising campaigns for multiple clients across Google Ads, Google Local Services Ads, Microsoft Ads, and Meta Ads.
This is a performance-driven role where your work directly impacts client growth, client retention, and the continued growth of our agency.
We are looking for someone who enjoys solving problems, improving performance, and taking ownership of the accounts they manage.
What You Will Do

As a Paid Advertising Specialist, you will:
Manage and optimize 15-20 paid media accounts
Monitor campaigns against established KPIs
Analyze cost per lead, cost per booked appointment, and customer acquisition cost
Optimize budgets, bidding strategies, campaign structure, keywords, audiences, and ad creative
Review search terms and identify new opportunities
Troubleshoot tracking and conversion issues
Identify performance trends before they become larger problems
Present data-driven recommendations
Communicate campaign performance clearly with internal team members
Help improve both lead quantity and lead quality
Once you own an account, we expect you to know what is working, what is not, and what should happen next.
Platforms & Tools

You should be comfortable working with:
Google Ads
Google Local Services Ads
Microsoft Ads
Meta Ads
Google Ads Editor
GA4
Google Tag Manager
CallRail
ClickUp
Slack
Experience with ServiceTitan is a plus but not required.
Success Looks Like

Success in this role means:
Campaigns consistently perform at or below KPI targets
Performance issues are identified early
Clients receive thoughtful, data-driven recommendations
Lead quality and campaign efficiency continue to improve
Multiple accounts are managed without important details falling through the cracks
We care about outcomes more than activity. If your work helps our clients generate better leads, improve efficiency, and grow their businesses, you are succeeding.
Qualifications

You should have:
3+ years of paid media experience
Strong Google Ads experience
Experience with Microsoft Ads and Meta Ads
Experience managing real advertising budgets
Strong understanding of lead generation
Ability to evaluate performance beyond platform metrics
Strong communication and organizational skills
Ability to work Eastern Time business hours
Preferred Experience

Home services marketing
Google Local Services Ads
Offline conversion tracking
Revenue attribution
Landing page optimization
Conversion rate optimization (CRO)
ServiceTitan
Compensation & Benefits

Salary: Starting at $65,000, depending on experience
Performance Bonus: Based on individual and department performance.
Benefits include:
Health, dental, and vision insurance
401(k) with company match
Paid time off
Paid holidays
Career growth opportunities
Clear path to increased responsibility and compensation
Why Greenbaum Stiers?

We are building something for the long term.
Our team works hard, collaborates well, and genuinely enjoys helping clients succeed. We encourage new ideas, invest in our people, and give our team members the opportunity to make a real impact.
If you enjoy continuous learning, accountability, and seeing the direct results of your work, we think you will enjoy being part of our team.
Work Authorization

Applicants must be authorized to work in the United States.
Equal Opportunity Employer

Greenbaum Stiers is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, gender, age, disability, national origin, veteran status, or any other protected status under applicable law.

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