Freelance Paid Advertising Specialist

Supporting the brand partnerships team, the Freelance Paid Advertising Specialist will execute paid social campaigns on Meta and TikTok, ensuring delivery against guaranteed impression and view targets while working remotely on a flexible basis.
Key responsibilities

Own the end-to-end execution of campaigns across Meta and TikTok, ensuring correct setup and tracking
Monitor daily pacing against delivery guarantees, proactively addressing any risks of under- or over-delivery
Provide timely performance updates and tailored reporting to clients based on campaign metrics

Required qualifications

2-3 years of experience with paid social platforms, primarily Meta, and exposure to Google and/or TikTok
Experience managing guaranteed-delivery campaigns and multiple concurrent campaigns for different clients
Strong analytical skills with proficiency in interpreting platform data and producing insights
Organized and reliable, able to execute tasks independently without constant oversight
Comfortable with a variable workload and able to flex hours according to campaign intensity