CRM & Personalization Leader — Email & Journeys (Hybrid)

Lifespace Communities is seeking a CRM & Personalization Manager to lead email marketing, customer journeys, and lifecycle strategy from our Dallas base. You will own the entire customer lifecycle, partnering with Marketing, Sales, IT, and executives to craft data-driven experiences for families deciding about senior living.
The role emphasizes segmentation, personalization, campaign analytics, and cross-functional collaboration in a hybrid Dallas-based environment.

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