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CRM Strategy Director: Journeys & Personalization

CourtAvenue Inc. · California, MO, USA ·

Job type:
Full Time

CourtAvenue is seeking a Director, CRM Strategy to own day-to-day CRM strategy execution for major accounts, translating program vision into activation-ready specifications, segmentation, journey logic, suppression rules, and campaign requirements. This hands-on leadership role requires building segmentation frameworks and journey maps, mentoring the team, and presenting strategy in client meetings.

Salesforce Marketing Cloud/Data Cloud experience preferred; automotive or dealer-network CRM

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