Creator Marketing Director
Brooklyn, NY | Toast Media Group
About Toast
Toast Media Group is a social media and creator marketing agency based in Brooklyn, NY. We partner with brands in the health & wellness space to cultivate strategic and engaged communities that drive impact to their bottom line.
We’re looking for a Creator Marketing Director with direct experience launching high-growth creator/influencer programs with business impact. This role is equal parts creativity and advanced reporting and analytics interest and experience.
What You’ll Do
- Lead influencer and creator marketing programs from strategy through execution for multiple client accounts.
- Serve as the primary client contact for creator marketing initiatives, presenting strategies, campaign performance, and recommendations.
- Oversee influencer campaigns executed by junior team members, ensuring quality, accuracy, and exceptional client service.
- Build and manage creator sourcing strategies using best-in-class platforms and tools.
- Own campaign reporting, developing sophisticated Excel/Google Sheets trackers and dashboards using formulas, pivot tables, and other advanced functions.
- Analyze creator performance and uncover actionable insights—not just what happened, but why it happened and how to improve results month over month.
- Develop recommendations that help clients grow their creator programs against business objectives.
- Partner closely with paid media teams to oversee UGC production, ensuring content is built with TikTok, Meta, and YouTube advertising best practices in mind.
- Advise clients on creator licensing, usage rights, whitelisting, and paid amplification opportunities.
- Continuously evaluate and improve our creator technology stack, including sourcing, reporting, campaign management, and analytics tools.
- Identify opportunities to leverage AI to streamline sourcing, reporting, campaign management, contracts, insights, and internal workflows.
- Stay ahead of platform trends, creator best practices, and emerging technologies to continually elevate our work.
What We’re Looking For
- 6–8 years of influencer marketing or creator partnerships experience, preferably at an agency.
- Proven experience leading multiple client accounts and presenting to senior stakeholders.
- Advanced Excel and Google Sheets skills, including formulas, pivot tables, lookups, and building scalable reporting systems.
- Deep understanding of TikTok, Instagram, YouTube, and the role creator content plays across organic and paid media.
- Experience managing UGC programs for paid social campaigns.
- Strong analytical mindset with the ability to translate data into strategic recommendations.
- Demonstrated experience using AI to improve workflows, reporting, sourcing, campaign operations, or other aspects of creator marketing.
- Strong point of view on creator marketing platforms and technology, with experience evaluating and implementing new tools.
- Highly organized, proactive, curious, and always looking for ways to make programs—and processes—better.
#J-18808-Ljbffr