Location: Brooklyn, NY (Hybrid - 3 days/week in office)
Influencer Marketing Coordinator
Toast Media Group is a social-first creative agency helping health, wellness and consumer brands build communities—not just campaigns. We specialize in organic social, influencer marketing, UGC partnerships designed to drive measurable business impact.
We're looking for an Influencer Marketing Coordinator who genuinely lives and breathes the creator economy. Someone who spends their free time discovering emerging creators, understands why certain partnerships resonate while others fall flat, and is excited by the intersection of culture, storytelling and performance.
Core Responsibilities
Source, vet and recruit influencers for narrative-driven brand partnerships across Instagram, TikTok and YouTube.
Evaluate creators using both quantitative and qualitative signals—including audience demographics, engagement quality, content style, brand fit, historical partnerships and overall influence within their niche.
Build and maintain a robust influencer database, keeping meticulous records of creator information, outreach status, negotiations, content approvals, deliverables and campaign performance.
Manage a high volume of creator relationships simultaneously while ensuring no details or deadlines fall through the cracks.
Coordinate campaign logistics from outreach through execution, including contracts, product shipments, briefing, timelines and approvals.
Support UGC creator sourcing and execution, understanding how paid social teams leverage creator content across Meta, TikTok and other advertising platforms.
Understand the different objectives, KPIs and creative approaches between influencer marketing and paid UGC programs.
Track campaign performance and assist with reporting, organizing creator data and identifying trends that inform future recommendations.
Stay ahead of creator, platform and industry trends—particularly within the health, wellness and lifestyle space—and proactively surface new opportunities to the team.
Collaborate closely with strategists, account managers, paid media and creative teams to ensure campaigns are delivered seamlessly.
What We're Looking For
2–4 years of influencer marketing experience at an agency or consumer brand.
Experience managing a high volume of creators simultaneously across multiple campaigns.
Deep knowledge of the health, wellness and lifestyle creator ecosystem.
Strong understanding of what makes an effective brand partnership versus transactional affiliate or product‑seeding campaigns.
Experience evaluating creators using publicly available performance metrics alongside qualitative indicators like storytelling ability, audience trust and brand alignment.
Highly organized with exceptional attention to detail and comfort managing complex workflows.
Advanced proficiency in Google Sheets or Excel, with confidence organizing large datasets and tracking campaign performance.
Familiarity with influencer marketing platforms and creator sourcing tools.
Basic understanding of Meta Ads and paid social strategy, particularly how UGC assets are developed and evaluated for performance.
Excellent written communication skills and confidence building relationships with creators.
Curious, proactive and constantly researching what's working in creator marketing—and why.
Bonus Points
Experience working with health/wellness, healthcare or parenting brands.
Experience using Airtable or similar project management tools.
Experience with influencer reporting platforms and social analytics tools.
Familiarity with FTC guidelines and influencer contract processes.
Strong point of view on the creator tech stack, from sourcing and CRM management to reporting and analytics.
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En Español:
Localización: Brooklyn, NY (Híbrido - 3 días / semana en la oficina) Influencer Marketing Coordinator Toast Media Group es una agencia creativa social-first que ayuda a las marcas de salud, bienestar y consumo a construir comunidadesno solo campañas. Nos especializamos en redes sociales orgánicas, marketing de influencers, asociaciones de UGC diseñadas para impulsar el impacto comercial medible. Estamos buscando un Influencer marketing Coordinador que realmente viva y respire la economía creadora. Alguien que pasa su tiempo libre descubriendo creadores emergentes, entiende por qué ciertas asociaciones resuenan mientras que otras caen plana, y está emocionado por la intersección de la cultura, la narración y el rendimiento. Respuestas básicas Fuente, vet y reclutar influencers para asociaciones de marca basadas en la narrativa a través de Instagram, TikTok y YouTube. Evaluar a los creadores utilizando señales cuantitativas y cualitativasincluyendo la demografía de la audiencia, la calidad de la participación, el estilo de contenido, la adecuación de la marca, las asociaciones históricas y la influencia global dentro de su nicho. Construir y mantener una base de datos de influenciadores sólida, manteniendo meticulosamente la información del creador, el estado de alcance, las negociaciones, las aprobaciones de contenidos, las entregas y la confianza de la campaña. Gestionar un alto volumen de relaciones de rendimiento al mismo tiempo que se aseguran que no hay detalles creativos o las líneas de confianza disponibles. Coordinar las campañas de desarrollo de productos, la ejecución de productos y el uso de la plataforma de marketing, así como la capacidad de la agencia de la empresa de gestión de datos y de alta calidad de los clientes, la administración de servicios sociales y la gestión de la experiencia de las empresas y la empresa.