Content & Influencer Marketing Coordinator

Founded over 30 years ago,

Purity Products®

is a science-driven nutritional supplement company dedicated to enhancing the health and wellness of our customers. With a commitment to clinical validation, quality ingredients, and exceptional customer experience, we deliver premium health solutions to a rapidly growing base of health-conscious consumers. Learn more at

www.purityproducts.com .

Purity Products is seeking a creative, trend-driven Content & Influencer Marketing Coordinator to support both the Social Media and influencer/affiliate teams. This role blends content creation, influencer marketing, and community engagement — ideal for someone passionate about TikTok, storytelling, and building brands in real time.

You’ll help bring Purity’s products to life across social platforms while supporting influencer partnerships and community growth.

Content Creation & Social Media

Concept, film, and edit short-form video content for TikTok and Instagram Reels

Stay on top of TikTok trends, formats, and sounds — proactively pitch ideas

Assist in building and executing content calendars and social campaigns

Capture in-office and lifestyle content (products, behind-the-scenes, team moments)

Support creation of UGC-style content for ads and organic social

Identify and source new influencers to expand Purity’s influencer database

Organize, update, and maintain the influencer database

Manage communications with influencers before, during, and after campaigns

Conduct outreach and build relationships with potential influencer partners

Engage with influencers on social media to increase brand awareness

Affiliate Marketing Support

Support product seeding initiatives for TikTok Shop

Assist in tracking campaign deliverables and performance metrics

Monitor trends and developments in influencer and affiliate marketing, as well as the CPG and supplement industries

Community Management

Engage with comments, DMs, and community conversations across platforms

Help manage and participate in Purity’s Discord community

Foster relationships with followers and creators to build brand loyalty

Trend Research & Performance Insights

Monitor social media trends, viral content formats, and emerging creators

Track content and campaign performance to identify insights

Bring trend ideas and learnings into weekly team discussions

Ideal Candidate

Strong understanding of TikTok, Instagram, YouTube, and social media culture

Familiarity with influencer platforms (e.g., Superfiliate, Euka)

Comfortable filming content or directing creative concepts

Strong aesthetic instincts and creative eye

Excellent communication and organizational skills

Ability to work in a fast-paced environment

Interest or experience in influencer, affiliate, or social media marketing

Schedule:

Full-Time On-site 4 days (Monday-Thursday), Remote 1/2 day (Friday)

Compensation:

$65,000

Location:

On-Site Plainview + Hybrid Remote

Bonus Points

Experience launching new brands or digital storefronts

Exposure to supplement compliance and health claims in DTC environments

Experience integrating and optimizing subscription models

What We Offer

Competitive compensation and benefits

A collaborative, mission-driven team environment

Opportunities for growth and learning

A chance to help shape a new brand from the ground up

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