Lead Copywriter

About The Role

If it doesn't sell, it isn't creative. Cliche or not, Ogilvy's words still ring true today. You probably know them well and we're preaching to the choir. As our next Lead Writer, you'll marry universal human truths to our brand promise and product vision, and shepherd a brand that has customers, and soon-to-be's, falling head-over-heels for us. You'll be obsessed with uncovering the truth about our customers—the pain they struggle with and the joy that comes when a piece of software they found helps them win at their job. You don't shy from imagination and often seek the elusive answer to "Wouldn't it be cool if…". You embrace others around you who endeavor to do the same, in the pursuit of our goals, inspiring and pushing others (yourself too) along the way. You'll partner with designers, developers, marketers and more to fashion the growth of G2's brand and demand gen engine, elevating our vision to be "The place you go for software". You're key to unraveling our stakeholders' challenges across nearly every prospect and customer touchpoint—from events, brand strategy and documentation, to campaigns, to amazing employee success projects that enhance the employee experience, you'll have your hands full and elbows deep in rich, impactful work. This role reports directly to the Brand & Creative Director.
In This Role, You Will:

Copy development & Brand maintenance (85%):
Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand
Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey.
Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant
Assist in defining overall copy process
Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent
Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address
Execute on ROB copy needs across Marketing (primary stakeholder) and other teams
Partner with brand strategists to develop fresh copy and enhance brand frameworks
Leadership (15%):
Chiefly architect messaging themes for brand and marketing campaigns w/ CD
Present copy strategy behind campaigns carefully articulating the strategy and business impact
Participate in data driven conversations w/ marketing to gain learnings and identify copy opportunities to consistently improve
Demonstrate leadership of company & team values, leading by example
Lead copy conversations in each creative brief, advocating for the best work and rescoping work as needed
Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don't check all the boxes in the job description, we encourage you to apply anyway.
6-8 years experience writing in-house or external agency
2-4 years within B2B SaaS
Excellent ability to create brand messaging
Excellent knowledge of copy nuances and how to tailor to campaign goals
Strong understanding of channel nuances and to be able to write to them
Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
Strong understanding of B2B SaaS products, industry, and challenges
Obsessive high standards of copywriting
Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
Partners with stakeholders to deeply understand their goals
Ability to set copy direction across brand and campaigns
Excellent storyteller that can combine brand, brief goals, and good taste, to deliver excellent campaigns
Adept at providing feedback
Has a strong repeatable process to arrive at great copy
What Can Help Your Application Stand Out:

Strong at presenting and pitching work
Strong ability to envision copy visually in motion and static placements
Excellent knowledge of writing tools (google docs, etc)
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.
How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
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