Lifecycle Marketing Manager

Reporting to:

Sr. Manager, Lifecycle Marketing

About Hippo:

Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.

Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

If you're energized by building what's next, we'd love to meet you.

About This Role:

We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data -- coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems.

This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.

About You:

You're a brand-first content marketer who knows how to turn organic growth strategy into content that actually earns attention -- a storyteller who can take even the most complex topic and make it feel effortless to understand. You bring the discipline of a project manager to the creativity of a writer, hitting every deadline without ever letting quality slip. For you, voice, tone, and creative integrity aren't a checklist to clear -- they're the whole point, and it shows in every piece you touch.

You write and direct copy that sounds unmistakably like Hippo, and you have the editorial instincts to dig into industry trends and shape direction that speaks to multiple audiences while still driving the business forward. You move easily between agencies, designers, product marketers, and communications teams, translating a shared vision into work that holds together across every touchpoint. You're growth-minded at your core, always looking to what the data says and using it to sharpen what comes next. And when the work has to hold up in a regulated environment -- legal reviews, compliance checks, the works -- you're the person who can navigate that with confidence instead of friction.

What You'll Do:

Cross-Functional Campaign Support

Coordinate the operational logistics around campaign launches -- approvals, QA checklists, data validation -- without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)

Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution

Reporting & Stakeholder Requests

Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)

Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill

Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready

Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders

Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)

ESP & Data Management

Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]

Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)

Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy

Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable

Legal & Compliance Coordination

Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs

Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met

Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn’t re-litigating the same questions campaign after campaign

Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers

Must Haves:

3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role

Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)

Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice

Strong data literacy -- comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards

Excellent organizational instincts, eagerly applied to marketing operations and governance

Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details

Benefits and Perks

Healthy Hippos Benefits

- Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short- and long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).

Equity

- This position is eligible for equity compensation.

Training and Career Growth

- Training and internal career growth opportunities.

Flexible Time Off

- You know when and how you should recharge.

Little Hippos Program

- We offer 12 weeks of parental leave for primary and secondary caregivers.

Hippo Habitat

- Snacks and drinks available and catered lunches for onsite employees.

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo's applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo's People Team to make the need for an accommodation known.

This role requires a hybrid work arrangement based in Austin, TX, Dallas, TX, San Jose, CA or Morristown, NJ.

Voluntary Self-Identification

Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Hippo Insurance's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Alcohol or other substance use disorder (not currently using drugs illegally)

Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS

Blind or low vision

Cancer (past or present

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