The Coca-Cola Company in Atlanta seeks a Director of Connected Commerce and Media to lead end-to-end retail media strategy across grocery, eCommerce, and foodservice. You will partner with Brand, Human Insights, and Commercial teams to connect brand objectives to transaction-driving plans.
You’ll apply data analytics, audience planning, and MMM-based measurement to optimize investment, governance, and agency partnerships, delivering measurable revenue growth and shopper engagement.
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Director, Connected Commerce & Media Strategy
Coca-Cola HBC · Atlanta, GA, USA ·
- Pay:
- 169.000 - 200.000
- Job type:
- Full Time