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Marketing Manager

TalentWoo · Rochester, NEW YORK METROPOLITAN AREA, USA ·

Job type:
Full Time

A well-established and growing real estate owner/operator is seeking a Marketing Manager to lead its marketing initiatives across multiple residential communities. This is an outstanding opportunity for a creative, strategic marketer who enjoys wearing multiple hats and making a visible impact on a growing organization.


The successful candidate will develop and execute marketing strategies that strengthen brand awareness, generate qualified leads, support leasing efforts, and enhance the customer experience.


Responsibilities

  • Develop and execute integrated marketing campaigns across digital and traditional channels
  • Manage website content, SEO, email marketing, and social media platforms
  • Create compelling marketing collateral, photography, video, and written content
  • Ensure brand consistency across all marketing materials and communications
  • Coordinate advertising campaigns and manage relationships with outside agencies and vendors
  • Monitor marketing performance and analyze campaign results to optimize ROI
  • Support community events, promotions, and resident engagement initiatives
  • Manage online reputation, review sites, and social media engagement
  • Collaborate with internal leadership on branding, communications, and growth initiatives


Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field preferred
  • 5+ years of progressive marketing experience
  • Experience managing digital marketing, content creation, social media, and branding initiatives
  • Strong writing, communication, and project management skills
  • Experience with Adobe Creative Suite, Canva, WordPress, CRM platforms, and marketing automation tools is a plus
  • Photography, videography, or graphic design experience is highly desirable
  • Ability to manage multiple projects while maintaining exceptional attention to detail