Marketing Manager

Marketing Manager, Global Campus
Location:

Miami, Orlando, or Tampa, Florida (remote)

Excelon Associates, Inc. has been retained by the University of East London (UEL) to conduct this search.

About the University of East London
Founded in 1898 to meet the skills needs of the second industrial revolution, UEL is now in Year 5 of its ten-year Vision 2028 strategic plan, led by Vice-Chancellor and President, Professor Amanda Broderick. The university's goal is to advance industry 5.0 careers-first education, provide a clear path to the jobs of the future, and drive diversity in the talent pipeline while building a sustainable, inclusive, and green future.

About the UEL Global Campus
A central feature of the careers-first approach established in Vision 2028, the Global Campus leads UEL's international education and partnership initiatives, including study abroad, the Turing Scheme, global career development, and collaborative research. As UEL expands its global footprint, the Global Campus connects students, faculty, and academic programs with institutions and partners worldwide.

The Opportunity
This is a build role, not a maintenance role. UEL's US presence is early-stage, and the Marketing Manager will operate with the autonomy and pace of a startup inside a 125-year-old institution. You will design regional marketing from the ground up, wear multiple hats, and carry a heavy workload with real ownership of the results.

Much of the work is self-directed. You will often be the marketing function on the ground, collaborating with UK-based teams across time zones rather than sitting alongside a large local department. Proven experience working remotely and independently, managing your own priorities, and delivering without day-to-day supervision is essential.

The Marketing Manager is responsible for designing, delivering, and evaluating regional marketing plans that support student recruitment, brand visibility, local engagement, and hub activities. The role oversees regional marketing staff as the team grows, coordinates with UK teams, and ensures all campaigns and content reflect UEL's brand and growth ambitions.

The post holder will play a key role in:

Increasing UEL's profile in the region

Supporting recruitment and conversion

Developing compelling regional content and campaigns

Driving digital, social, and community engagement

Ensuring consistent representation of UEL across all hub marketing activities

Main Duties and Responsibilities
Strategic Planning and Reporting

Contribute to annual regional marketing plans aligned with UEL's global strategy and local market needs

Develop reporting structures to track marketing activity, campaign performance, and KPIs, feeding insights back to the Global Campus Director and UK External Relations

Produce regular updates on regional market trends, competitor intelligence, and opportunities for increased visibility and engagement

Campaign Development and Delivery

Lead regional implementation of integrated marketing campaigns across digital, social, events, partnerships, and PR

Ensure campaigns align with brand guidelines while remaining tailored for cultural and regional relevance

Coordinate with central marketing teams to adapt messaging frameworks for hub-specific audiences

Deliver campaigns supporting expression of interest, application, and conversion stages

Digital, Social, and Content Marketing

Manage hub-specific digital channels (webpages, social media, email marketing) in line with UEL's brand and regional objectives

Oversee the creation of compelling content including stories, videos, testimonials, student and alumni features, employer partnerships, and hub activities

Ensure regional webpages are accurate, current, easy to navigate, and optimized for user experience

Student Recruitment and Conversion Support

Support recruitment through targeted content, communications, and conversion campaigns tailored to regional audiences

Produce region-specific marketing collateral for prospective students, influencers, partners, and applicants

Collaborate with UK Admissions and Recruitment to align messaging and timelines with central processes

Relationship Management

Build strong, collaborative relationships with UK External Relations teams

Maintain close working relationships with Global Campus Directors, academic representatives, and local partners

Represent marketing at hub leadership meetings and regional strategic discussions

Events and Brand Activation

Plan and support regional events including open days, information sessions, fairs, corporate visits, alumni gatherings, and partner engagements

Ensure all events adhere to UEL brand standards and deliver an excellent visitor experience

Oversee regional PR and media opportunities where relevant

Team Leadership and Line Management

Manage and develop Marketing Executives and Coordinators based in the hub as the team grows

Set clear objectives, monitor performance, and identify training needs

Foster a collaborative, high-performing marketing culture

Deputize for the Head of Marketing (UK) where appropriate in global contexts

Compliance and Other Duties

Ensure marketing activities comply with UEL policies, brand guidelines, and relevant legislation, including data protection

Support other hub-wide initiatives aligned to growth, partnership development, and international strategy

Candidate Profile
Education and Qualifications

A relevant bachelor's degree or equivalent professional experience

Desirable: a higher degree, professional marketing qualification, or membership of a recognized marketing body (e.g., CIM, IDM)

Knowledge and Experience

Demonstrated success working remotely and independently, ideally in a startup, early-stage, or lean-team environment where you built rather than inherited

Experience delivering marketing at strategic, tactical, and hands-on operational levels

Experience using data, insight, and market research to inform marketing plans

Experience managing marketing teams to deliver measurable outcomes

Experience developing marketing for diverse or international audiences

A track record of resolving problems using creativity, initiative, and sound judgment

Communication

Excellent written and verbal communication skills

Strong influencing and stakeholder management abilities

Ability to communicate with credibility, tact, and diplomacy across cultures and time zones

Planning, Initiative, and Drive

Proven ability to plan, prioritize, and manage multiple projects simultaneously without close supervision

Comfort with ambiguity, shifting priorities, and a high volume of work

High attention to detail, results-driven, and self-motivated

Commitment to equality, diversity, and inclusive practice

Desirable: knowledge of student recruitment, international education, or global marketing; experience navigating cultural differences in marketing and communications

Further Information
UEL is an inclusive equal opportunities employer, proud of its equality, diversity, and inclusivity achievements. UEL is a disability confident employer and values all applications. Please let us know if you require any reasonable accommodations during the recruitment process.

Excelon does not discriminate on the basis of race, religion, sex, gender, sexual orientation, national origin, marital or veteran status, disability, age, or any other characteristic protected by law.

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