Media Director - B2B

Position will be part time work - roughly 20-30hrs/week for the next six week. Ideally looking for someone that can start immediately .

We are seeking a

Media Director

with a deeply rooted, digitally-led B2B background to lead integrated media strategy, omnichannel planning, and activation across a few key strategic client engagements. This is not a generalist media role — we are looking for a practitioner who lives and breathes B2B digital: from Account-Based Marketing (ABM) architecture and content syndication mechanics, to campaign tagging infrastructure and CRM platform integration.

The role will partner closely with Strategy, Creative, PMO, Analytics, and Client Leadership teams to translate complex business objectives into precise audience, channel, and commercialization plans. The ideal candidate moves fluidly between strategic planning and hands‑on execution — helping clients define how to reach and engage audiences while building rigorous, technically sound activation plans that drive adoption, engagement, and measurable business outcomes.

Key Responsibilities

Architect and lead full‑funnel ABM programs spanning

1:many

(broad audience advertising),

1:few

(industry/segment targeting), and

1:1

(curated, high‑value account experiences) — translating business priorities into tiered account strategies with differentiated channel and content approaches.

Develop and manage intent‑driven targeting models using ABM platforms (6sense, Demandbase, or equivalent), including account scoring, buying stage segmentation, predictive analytics workflows, and coordinated activation triggers across paid, owned, and earned channels.

Design

event‑based surround sound strategies

— coordinating media touchpoints, content moments, and account signals around key industry events, product launches, or pipeline milestones to create immersive, multi‑channel account experiences.

Lead the strategy and execution of

content syndication programs , including waterfall distribution models, multi‑touch lead programs, lead reconciliation processes, and makegoods with publisher partners.

Manage

co‑registration programs

such as webinar‑based lead capture, virtual events, and sponsored content placements — ensuring proper lead flow, data integrity, and integration with downstream marketing automation.

Build and oversee

custom content programs with trade publications and B2B media partners , including sponsored content, research partnerships, and editorial integrations that drive qualified audience engagement.

Understand the full mechanics of B2B

lead generation : from top‑of‑funnel impression to MQL handoff — including lead scoring logic, SLA definitions, and feedback loops between media and sales.

Platform Integration & Technical Execution

Demonstrate hands‑on fluency with

marketing and ad tech platform integrations , including Google Ads/DV360, Salesforce, HubSpot, Marketo, and their connections to ABM platforms, DSPs, and analytics tools.

Own

digital campaign tracking, tagging, and measurement infrastructure : UTM taxonomy, pixel/tag implementation (via Google Tag Manager or equivalent), conversion tracking, and cross‑platform attribution setup.

Ensure proper

CRM and MAP data flows

between media platforms and client systems — including lead routing, lifecycle stage mapping, and campaign attribution to pipeline and revenue.

Evaluate, recommend, and manage relationships with

B2B data providers

(e.g., Bombora, TechTarget, Aberdeen, ZoomInfo, Dun & Bradstreet), with working knowledge of each provider's data sourcing methodology, targeting strengths, cost structures, and limitations.

Media Planning & Channel Strategy

Develop integrated media and channel plans across paid, owned, and earned ecosystems — with a primary emphasis on digital channels: programmatic display, paid social (LinkedIn, Meta), paid search, content syndication, and account‑based advertising.

Lead audience strategy, segmentation, and customer journey development grounded in B2B buying committee dynamics and intent signal data.

Create launch, activation, and nurture strategies aligned to business and marketing objectives across awareness, demand generation, and pipeline acceleration stages.

Measurement & Optimization

Build measurement frameworks, KPI dashboards, and optimization recommendations that connect media investment to pipeline contribution and business outcomes.

Design and maintain

full‑funnel attribution models

— from first digital touch through opportunity creation — integrating media data with Salesforce or equivalent CRM reporting.

Present performance insights, budget recommendations, and strategic adjustments to senior client stakeholders with clarity and confidence.

Serve as the senior media voice in client engagements — leading planning conversations, presenting recommendations, and translating technical media strategy into business‑relevant narratives for VP and C‑suite audiences.

Collaborate with strategy, creative, analytics, and account teams to ensure media plans are tightly integrated with broader engagement goals and go‑to‑market planning.

Support commercialization, launch readiness, and GTM planning initiatives.

Experience & Qualifications
Required

8+ years

of media planning, activation, or integrated B2B marketing experience — with the majority of that career spent in digital‑first, B2B agency or in‑house environments.

Hands‑on ABM platform proficiency

(6sense, Demandbase, or equivalent) — this is a non‑negotiable requirement; experience must include intent data integration, account scoring configuration, and coordinated cross‑channel activation.

Demonstrated experience running

1:many, 1:few, and 1:1 ABM programs , with measurable outcomes tied to pipeline or revenue impact.

Deep knowledge of

content syndication mechanics : waterfall programs, multi‑touch lead structures, lead reconciliation, and make‑good processes with syndication vendors.

Experience managing

co‑registration, webinar, and virtual event programs

as lead generation vehicles, including data capture and downstream lead flow management.

Proven ability to build

custom content programs with trade publications

and B2B media partners.

Strong technical grounding in

digital campaign tracking and tagging : UTM strategy, Google Tag Manager, pixel implementation, cross‑channel attribution, and conversion tracking.

Hands‑on experience with

platform integrations

across Google Ads, DV360, Salesforce, HubSpot, Marketo, and their interoperability with ABM platforms and analytics tools.

Working knowledge of the

B2B data provider landscape

— including intent data, contact‑level data, and firmographic/technographic data providers (e.g., Bombora, TechTarget, ZoomInfo, Aberdeen, D&B) — and the ability to evaluate their relative strengths and limitations.

Experience developing and presenting

full‑funnel measurement frameworks

and attribution models that connect media spend to pipeline and business outcomes.

Strong presentation and stakeholder management skills; comfortable leading conversations with senior marketing and commercial leaders.

Preferred

Agency background with experience managing multiple B2B client engagements concurrently.

Experience in healthcare, SaaS, financial services, or professional services B2B verticals.

Familiarity with

event‑based surround sound media strategies

that coordinate digital and experiential touchpoints around trade shows, virtual events, or product launches.

Exposure to

sales enablement integration

— understanding how media programs connect to sales outreach, SDR workflows, and account prioritization.

Experience with

programmatic DSPs

(The Trade Desk, DV360) in a B2B targeting context.

We are seeking a Media Director (or strong Associate Media Director) to lead audience strategy, omnichannel planning, launch activation, and commercialization support across two high-profile client engagements. This role will partner closely with Strategy, Creative, PMO, Analytics, and Client Leadership teams to develop customer‑centric marketing programs that drive engagement, adoption, and business growth.

Key Qualifications

8+ years of experience in media strategy, integrated marketing, omnichannel planning, or activation.

Proven experience developing audience strategies, customer journeys, channel plans, and launch campaigns.

Strong understanding of paid, owned, and earned media ecosystems.

Experience supporting commercialization, go‑to‑market planning, or product launches.

Ability to lead cross‑functional teams and present strategic recommendations to senior stakeholders

Healthcare, SaaS, Financial Services, B2B, or complex matrixed organization experience preferred.

Core Responsibilities

Audience segmentation and targeting strategy

Media and channel planning

Launch activation planning

Performance measurement and KPI framework development

Campaign optimization and reporting

Stakeholder management and executive presentations

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