Digital Media & Content Strategist

RubLine Marketing is seeking a highly motivated, energetic, and creative Digital Media & Content Strategist to lead the execution of multi-channel digital campaigns across social media, email, SMS, and MMS platforms. This role is both strategic and hands-on, responsible for developing engaging campaigns, producing compelling content, and translating performance data into clear, actionable insights for both internal teams and clients. The ideal candidate thrives in a fast-paced environment, stays ahead of digital trends, and takes ownership of content performance from ideation through execution and reporting.

Key Responsibilities
Digital Campaign Development & Execution

Develop and execute integrated digital media campaigns across social platforms, email marketing, SMS, and MMS channels.

Collaborate with account managers and clients to align campaign objectives with brand voice, audience behavior, and business goals.

Build campaign calendars and maintain consistent publishing schedules across platforms.

Content Creation & Optimization

Create original, platform-specific content including short-form video, static imagery, captions, scripts, and calls-to-action.

Script, edit, and optimize viral-style video content for social distribution.

Adapt long-form or evergreen content into high-engagement social, email, and SMS assets.

Continuously refine content based on performance, trends, and audience engagement.

Trend Research & Innovation

Actively research emerging social trends, formats, audio, memes, and platform updates.

Rapidly test and execute trend-based content while maintaining brand alignment and quality standards.

Identify opportunities for clients to gain organic reach and cultural relevance.

Email, SMS & MMS Marketing

Write, design, and deploy email marketing campaigns aligned with broader digital strategies.

Create compelling SMS and MMS campaigns focused on engagement, conversion, and retention.

Maintain best practices around frequency, compliance, and deliverability.

Performance Reporting & Insights

Analyze engagement and performance reports across all digital channels.

Develop clear, concise performance summaries highlighting wins, challenges, and optimization opportunities.

Use data to inform future content, creative direction, and campaign strategy.

Present insights internally and contribute to client-facing reporting as needed.

Client & Team Collaboration

Engage professionally and confidently with clients, understanding their goals and translating feedback into action.

Collaborate closely with internal creative, strategy, and account teams.

Maintain strong communication, follow-through, and accountability across all assigned projects.

Qualifications & Experience

2–5 years of experience in digital marketing, social media, or content creation

Proven ability to create and edit short-form video and digital content for social platforms.

Strong copywriting skills across social, email, and SMS formats.

Experience analyzing engagement metrics and campaign performance data.

Familiarity with social scheduling tools, email platforms and analytics dashboards.

Highly organized with the ability to manage multiple clients and deadlines.

Energetic, enthusiastic, and self-motivated with a strong sense of ownership.

Creative thinker who balances innovation with execution discipline.

Naturally curious and proactive about digital trends and emerging platforms.

Comfortable working independently while collaborating effectively within a team.

Client-focused mindset with strong interpersonal and communication skills.

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