Digital Marketing Strategist (Paid Media)

NetElixir has spent over 22 years helping more than 1,000 ecommerce brands grow through real-world strategy, analytics, and exceptional execution. Today, we are bringing that experience into an AI-first future. If you enjoy working with ecommerce brands but want to sit on the solution side rather than inside a single retailer, this role was built for you.We’re transforming from a performance marketing agency into what we believe the digital agency of tomorrow SHOULD be — a company where AI doesn’t replace people, it empowers them. A place where curiosity meets capability, and experimentation drives growth.

This role isn’t for someone looking for just another job. It’s for someone who wants to be part of a bold reinvention — helping shape conversations, challenge the status quo, and build something enduring.

Role Overview
The

Digital Marketing Strategist – Paid Media

is a high-impact, mid-to-senior level individual contributor role designed for a paid media specialist ready to elevate into high-level business strategy.

In this role, you will own the overarching paid search, paid social, and eCommerce ad strategy for key client accounts. You will not be managing direct reports right away; instead, you will focus on mastering strategic delivery, driving client profitability, and mentoring junior team members.

What You’ll Do
1. Paid Media Architecture & Strategy

Omnichannel Media Leadership:

Design, execute, and optimize paid media campaigns across Google Ads, Meta Ads, Amazon Advertising, and Microsoft Ads tailored to eCommerce client objectives.

Macro-Level Business Mapping:

Translate client sales goals, profit margins, and inventory cycles into sophisticated performance marketing and ROAS target architectures.

Experimentation & AI Integration:

Leverage AI-powered analytics platforms (including our proprietary LXRInsights) to run predictive audience segmentation, automated bidding tests, and creative performance experiments.

2. Strategic Client Management & Storytelling

Data-Driven Storytelling:

Utilize Google Analytics (GA4), Power BI, Adobe, and Looker Studio to transform complex campaign data into clear executive summaries and growth strategies.

Client Advisory:

Lead ongoing performance meetings, Quarterly Business Reviews (QBRs), and strategic growth workshops with client leadership teams.

Risk & Churn Mitigation:

Actively monitor account health, competitive pressures, and industry changes to solve performance roadblocks before they impact the client relationship.

3. Cross-Functional Growth & Mentorship (Pathway to Leadership)

Peer Mentorship:

Serve as a mentor to junior analysts and specialists, teaching advanced paid search/social methodologies, QA workflows, and communication standards.

Cross-Departmental Collaboration:

Partner with SEO, Web Development, and Creative teams to ensure unified messaging and conversion rate optimization (CRO) across customer touchpoints.

Qualifications

Experience:

3–5 years of hands‑on experience managing and scaling paid search (PPC), paid social, or retail media network campaigns within an agency or eCommerce setting.

eCommerce Focus:

Deep understanding of eCommerce platforms (Shopify, BigCommerce), product feed management, and customer acquisition costs (CAC/LTV).

Education:

Bachelor’s degree in Business, Marketing, Economics, Statistics, or a related field.

Leadership Ambition:

A track record of initiative, mentorship, and a clear desire to grow into an agency leadership role.

Why NetElixir?

A Proven Track Record : 800+ eCommerce brands grown. 21 years of doing the work, not chasing buzzwords.

An AI-First Future : We’ve built our own AI-powered marketing experimentation platform. Not a tool. A transformation.

A Purpose-Driven Culture : From our team values to our non-profit work through Udaan, everything we do is rooted in impact.

Your Voice Matters : We listen, we learn, and we evolve — together. Titles are light; responsibility is heavy.

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