Sr. Performance Marketing Manager

Sr Performance Marketing Manager

We run live financial education events across the U.S. Paid media fills the room. This role owns the entire acquisition system

Meta, Google Search, Display, YouTube, LinkedIn, and other paid social where it makes sense. You are measured on buyers and cash return, not CPL.
Channel management and budget
Run campaigns across Meta, Google Search, Display, YouTube, and LinkedIn.
Allocate ~ $500K+/month across channels based on lead quality and revenue

not lowest CPL.
Own campaign structure within each platform: architecture, pacing, and bid strategy.
Conversion APIs and server-side tracking
Implement and maintain Meta CAPI (GTM and direct API) and Google Enhanced Conversions (GA4 server-side).
Set conversion event priority within each platform so bidding algorithms optimize toward real outcomes, not proxy metrics.
Signal quality and deduplication
Keep Pixel/CAPI and tag deduplication clean across all platforms.
Monitor event match quality scores. Fix degradation before it skews optimization.
Reconcile platform-reported conversions against CRM data. Know which number to trust.
CRM integration and offline conversions
Push qualified-lead, show-up, and buyer events from Salesforce back into Meta, Google, and LinkedIn as offline conversions.
Use close rate and revenue data to change bidding and channel strategy

not just to report on it.
Attribution and incrementality
Own an attribution model that reflects actual downstream revenue, not just platform-reported conversions.
Run incrementality tests

geo holdouts, matched markets, platform lift studies

to validate what is working.
Reconcile data across Meta, Google, Salesforce, GA4, and attribution tools. Know when each is the source of truth.
Full-funnel optimization from first touch to enrollment
Improve funnels across all channels: lead gen, book-a-call, VSL, webinar, challenge, application, and live-event registration.
Use value-based bidding, cost caps, bid caps, target ROAS, and buyer events to optimize past the top of funnel.
Build creative testing frameworks. Turn results into specific briefs for the creative team.
Diagnose the full chain when performance shifts: creative, auction, audience, landing page, signal quality, lead quality, show-up rate, close rate.
Report on CPM, CTR, CPC, CPL, qualified lead rate, show-up rate, cost per opportunity, CAC, ROAS, and cash return

by channel and in aggregate.
What we need
5+ years managing paid media hands-on. Meta required; Google Search and YouTube strongly preferred. Personal ownership of $500K+/month or equivalent.
Real CAPI experience

Meta (GTM and direct API) and Google Enhanced Conversions

not just familiarity.
Multi-step funnel experience: lead gen, VSL, webinar, book-a-call, challenge, or live events with multi-step attribution.
Can design and read incrementality tests. Understands the gap between platform-reported ROAS and true lift.
Has used offline sales data (revenue, show-up rate, close rate) to restructure bidding and channel strategy.
Comfortable in Salesforce and GTM. Can work directly with engineering and analytics.
Can identify what caused a performance shift

signal issues, audience exhaustion, creative fatigue, funnel structure

and fix it.
The right person
You think in systems, not platforms. You know that optimizing one channel in isolation misses the bigger picture. You are hands-on in the data, test your hypotheses, and investigate before you conclude. You share what you find without ego and stay focused on profitable acquisition

not a clean-looking dashboard.
About Trading Academy
We are a national financial education company based in Irvine, CA. For 25+ years we have run hands-on, instructor-led programs for individual investors. Paid media starts the journey

from a free local event to enrollment.
What we offer
Competitive base salary, potential for performance bonus, and full comprehensive benefits.
Remote working environment, candidate must be based in United States.
Large spend, complex conversion data, and real ownership.
Direct partnership with executive leadership, analytics, technology, sales, and operations.