Sr. Digital Marketing Manager

WORK ENVIRONMENT:
We are a remote first company with the exception of a few positions being onsite in our designated locations. The positions which are remote you will need to be able to travel a few times a year. You may be required at times to visit client sites or attend meetings at designated locations with your team members.

POSITION SUMMARY:
The Senior Digital Marketing Manager owns the strategy and execution of digital marketing programs across email and web, driving measurable growth for our portfolio of clients. In this role, the individual will lead end-to-end email marketing strategy, define channel performance benchmarks, and leverage data to optimize engagement and conversions at scale.

The Senior Digital Marketing Manager will serve as a strategic leader and subject matter expert across our marketing strategy, creative, and acquisition teams, taking ownership of client website performance and driving continuous optimization. Responsibilities span SEO strategy, website performance initiatives, and the full technical marketing stack, including Google Analytics, Google Tag Manager, and advanced digital analytics. This individual will also mentor junior team members and serve as a key point of accountability for campaign quality and reporting integrity. The ideal candidate is a seasoned, cross-disciplined marketer with deep expertise in email marketing, marketing technology, and website performance, and a track record of driving results in complex, multi-client environments.

OBJECTIVES OF ROLE

Increase website conversion rates and key performance indicators

Increase funding rates for new account holders

Increase deposit and loan volumes of account holders

Increase product utilization of account holders

Nurture, engage and educate account holders to increase retention rates

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

Own the strategy and execution of email marketing programs across multiple brands, including ad-hoc communications, advanced marketing automation, and sophisticated lead generation and nurture campaigns; set quality standards and ensure consistency across all client programs

Lead website performance analysis across the client portfolio, translating data into prioritized enhancement roadmaps and directing design, copywriting, and development teams to execute high-impact improvements

Define and drive SEO strategy across client websites, establishing performance benchmarks, overseeing ongoing evaluation, and leading execution of recommendations to ensure sustained search visibility and traffic growth

Oversee website maintenance and content update processes, ensuring quality standards are met and delegating tactical execution to appropriate team members

Architect and govern campaign tracking infrastructure in partnership with execution partners and cross-functional teams, including Google Tag Manager, UTM frameworks, website tagging strategies, and Google Analytics configuration; establish standards to ensure data integrity across all client programs

Partner with marketing leadership to design and own client reporting frameworks in Looker Studio, ensuring dashboards deliver actionable insights and clearly communicate performance against strategic objectives

Synthesize cross-channel performance data across all partner relationships, surfacing trends, diagnosing root causes, and driving data-informed optimization decisions with urgency and precision

Proactively scout and champion new marketing opportunities across the client portfolio, leading cross-functional collaboration to develop, prioritize, and activate initiatives that deliver measurable business impact

QUALIFICATIONS:

Passionate about the financial industry, marketing, innovation, and technology

Minimum of 7 years of progressive experience in digital marketing, with demonstrated expertise in finance and e-commerce; prior experience leading or mentoring a team preferred

Proven track record of leading complex, multi-brand email marketing programs and driving customer acquisition strategies across digital channels at scale

Deep command of the digital measurement ecosystem, with the ability to design tracking architectures and translate platform data into strategic decisions

Advanced expertise in digital, email, and web analytics platforms, with mastery of Google Analytics and Google Tag Manager (GA Certified required); experience with GA4 advanced configurations strongly preferred

Extensive experience evaluating, implementing, and optimizing email marketing platforms, marketing automation tools, and lead-generation software; ability to recommend and champion technology investments

Exceptional communication, organizational, and program management skills, with experience managing competing priorities across multiple clients and stakeholders simultaneously

Influential relationship builder who earns trust with internal leadership and external partners alike, and can effectively represent the marketing function at the executive level

Ability to work on multiple projects at once and demonstrate agility and flexibility in a fast-paced and changing environment

Highly autonomous operator who leads with initiative, sets direction without waiting for instruction, and instills that same drive in the people around them

Deeply results-oriented with a track record of tying digital marketing outcomes to business impact, and a genuine commitment to client success and long-term partnership

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