Sr Digital Marketing Manager

Reporting to the Vice President of Marketing, the Senior Digital Marketing Manager
partners with Product Marketing, Content Marketing, Sales Development, Sales, and
Marketing Operations to drive organizational growth through integrated digital marketing
programs. This role owns the strategy, execution, optimization, and performance of paid
media, website marketing, email marketing, SEO, GEO/LLM optimization, social media,
conversion rate optimization, and digital analytics. The Senior Digital Marketing Manager is
responsible for maximizing marketing ROI while strengthening PracticeSuite's digital
presence and thought leadership across traditional and AI-powered search experiences.
Mission Statement Drive measurable business growth by developing and optimizing integrated digital
marketing strategies that increase brand awareness, generate qualified demand, and
accelerate customer acquisition through data-driven execution
Develop and execute an integrated digital marketing strategy spanning paid search, paid
social, display advertising, email marketing, website optimization, SEO, GEO/LLM
optimization, and demand generation programs aligned with revenue objectives.
Demand Generation Plan, launch, optimize, and scale multi-channel campaigns that generate qualified leads and
improve conversion performance throughout the buyer journey while partnering closely
with Sales Development and Sales.
Website & Conversion Optimization Lead ongoing optimization of PracticeSuite's website and landing pages to improve user
experience, engagement, conversion rates, and lead capture through testing, analytics, and
SEO, GEO & AI Search Develop and execute comprehensive SEO and Generative Engine Optimization strategies to
maximize visibility across search engines, AI assistants, and emerging generative search
experiences while monitoring industry trends and algorithm changes.
Content & Brand Collaboration Partner with the Senior Content Marketing Manager to develop campaign messaging,
content requirements, advertising creative, email copy, and thought leadership initiatives
that support integrated marketing campaigns.
Agency & Budget Management vendor performance, and campaign execution while ensuring investments align with
business goals.
Performance Analytics conversion analytics while providing actionable recommendations that improve ROI and
Cross-Functional Partnership Work closely with Marketing Operations, Strategic Marketing, Sales Enablement, Sales,
Product Management, and Executive Leadership to ensure coordinated execution across all
Key Performance Indicators (KPIs) Pipeline influenced by digital campaigns
Organic traffic growth
Decision Authority SEO/GEO priorities, agency management, and digital budget allocation within approved
limits. Recommends strategic investments and escalates significant budget or platform
decisions to the Vice President of Marketing.
Leverage AI to improve campaign development, keyword research, audience analysis, creative testing, performance reporting, search optimization, and workflow efficiency while maintaining human oversight and brand integrity.
Education Bachelor's degree in Marketing, Communications, Business, or related field preferred.
Minimum Qualifications 5+ years of B2B digital marketing experience; healthcare technology experience preferred; demonstrated success managing paid media, SEO, GEO/LLM optimization, website optimization, email marketing, and digital analytics.
Agency experience, SaaS marketing experience, executive reporting experience, and expertise with enterprise digital campaign management.
Digital strategy, paid media, SEO, GEO, conversion optimization, website marketing, and cross-functional collaboration.
Results-oriented, analytical, collaborative, innovative, adaptable, customer-focused, and comfortable presenting recommendations to senior leadership.

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