Senior Marketing Manager

PPC Flex is a leading provider of high-quality flexible packaging solutions serving premier brands across the food, healthcare & specialty, pet care, nutraceutical, fresh produce, and floral markets. With a commitment to innovation, service excellence, and sustainability, we help our customers bring their brands to life through purposeful, high-impact packaging. Our organization is experiencing significant growth and transformation, creating an exciting opportunity for strategic leaders to shape our future.
Position Summar

yThe Senior Manager, Digital Marketing will serve as a key member of PPC Flex’s commercial leadership team, responsible for driving the strategic direction and execution of the company’s marketing function. This position reports to the Chief Revenue Officer and will collaborate regularly with the VPs of Sales, VP Commercial Operations. This individual will lead initiatives that strengthen PPC Flex’s market leadership, accelerate demand generation, enhance our brand equity, and support commercial growth objectives and value creation plan across PPC’s key submarkets
.The ideal candidate is a proven marketing leader with deep B2B expertise, a strategic mindset, and the ability to translate complex packaging solutions into compelling value propositions that resonate with customers and partners
.
Key Responsibiliti

es
Leaders

hipWork with leadership to develop and execute a comprehensive marketing strategy that aligns with PPC Flex’s growth objectives, corporate vision, and value creation mod
el.Serve as a strategic partner to Sales, Technical, and Executive Leadership, shaping market positioning and go-to-market strategi
es.Build and lead a high-performing marketing strategy that delivers measurable business impa
ct.
Brand & Market Positio

ningEnhance PPC Flex’s brand presence through consistent messaging, storytelling, and visual identity across all channels and customer touchpoi
nts.Work with Sales leadership and the internal PPC creative team to develop marketing campaigns and collate
ral.Work with Sales leadership to increase brand visibility through trade events, PR, content marketing, and industry engagem
ent.Work with leadership to establish a PR strategy for market presence and visibility for PPC F
lex.Develop and collaborate marketing/PR roadmap with Sales Leadership for each mar
ket.Work with HR to support development of employee value proposition and internal communication progr
ams.Ensure PPC Flex’s sustainability and innovation narratives are clearly communicated and differentiated in the mar
etingCollaborate & partner to execute on marketing initiatives across key verticals, including food, pet care, nutraceuticals, produce, floral, and healthcare & specialty, tailoring strategies to market segment-specific needs with each Sales Le
ader.Partner with Sales to support new product/format launches, packaging innovations, and customer engagement prog
rams.Translate technical capabilities into clear, customer-centric value proposit
ents.
Demand Generation & Digital Mar

ketingOversee and combine outside support to define and maintain an overall digital marketing strategy, including website maintenance/updates, SEO/SEM, social media, content strategy, and marketing autom
ation.Drive qualified lead generation through integrated, data-driven marketing camp
aigns.Leverage new sourcing tools and create one streamlined process to screen customers and deliver qualified customers to the Business Development
team.Measure and optimize marketing performance, ensuring accountability and ROI for each marketing investment, including each tradeshow and/or sales team deplo
nsightsMonitor industry trends, market dynamics, and competitive activity to inform strategic decision-
making.Partner with commercial teams to identify emerging opportunities and support proactive market development initi
atives.
Qualif

icationsBachelor’s degree in Marketing, Business, Communications, or a related field; MBA strongly pr
eferred.10+ years of progressive marketing experience, including at least 5 years in a senior leadership role within packaging, manufacturing, or a related B2B
sector.Demonstrated success developing and executing strategic marketing programs that drive commercial
growth.Strong leadership and team development capab
ilities.Expertise in branding, product marketing, demand generation, and digital ma
rketing.Proficiency with CRM and marketing automation tools (e.g., Sale
sforce).Excellent strategic thinking, communication, and presentation
skills.Familiarity with sustainable packaging trends and market dynamics is

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