Product Marketing Manager - Erlanger, KY

Product Marketing Manager

Colors, North America

Are you passionate about translating market insights into growth opportunities and bringing innovative ingredient solutions to life? ADM is seeking a Product Marketing Manager to lead marketing strategy and execution for our Colors from Nature portfolio across North America. In this role, you will partner closely with commercial, technical, innovation, communications, and market insights teams to drive business growth across food, beverage, health & wellness, and animal nutrition segments. You will play a key role in shaping product positioning, supporting commercialization efforts, and delivering marketing programs that create measurable business impact.
Job Responsibilities:
Develop and execute marketing strategies that drive growth and market penetration for the Colors from Nature portfolio
Serve as the subject matter expert for the Colors portfolio, providing market intelligence and strategic guidance to internal and external stakeholders
Analyze customer needs, industry trends, competitive activity, and market opportunities to support business decision-making
Lead the annual North America marketing plan, including campaign development, content strategy, paid media initiatives, and performance measurement
Define, monitor, and report key performance indicators to evaluate marketing effectiveness and support continuous improvement
Support commercialization initiatives by developing go-to-market strategies, launch plans, positioning, messaging, and value propositions
Partner with global branding, communications, and design teams to ensure consistent and compelling brand messaging
Develop sales enablement tools including presentations, product sheets, sell sheets, customer-facing materials, and event support assets
Collaborate with Product Development, R&D, Sales, and Marketing teams to influence innovation strategy and support new product initiatives
Represent ADM and the Colors from Nature brand at industry events, customer engagements, media opportunities, and trade shows