Skilledwoundcare is hiring: Web Master/Developer - Healthcare in Los Angeles

Web Master / Web Developer Skilled Wound Care
Our Mission
At Skilled Wound Care our mission is simple — to touch and improve as many patient lives as possible. Every role at SWC exists to support that mission. As our Web Master you will play a critical role in ensuring our digital presence reflects the excellence and professionalism of the organization we are building.

About the Role
Skilled Wound Care is seeking an experienced and creative Web Master to own and manage our entire digital presence. This is a hands‑on role responsible for the development, maintenance, optimization, and performance of the Skilled Wound Care website and all associated digital properties.

You will work closely with our marketing, recruiting, and leadership teams to ensure our website is fast, functional, visually compelling, and optimized for search. If you are passionate about web technology, digital performance, and building something meaningful — we want to hear from you.

MUST BE LOCATED IN LOS ANGELES, CA
What You Will Do
Website Development and Maintenance

Own the day-to-day management and maintenance of the Skilled Wound Care website and all associated digital properties

Develop, update, and optimize web pages using HTML, CSS, JavaScript, and relevant CMS platforms

Ensure the website is fully functional, mobile‑responsive, and consistently delivering an excellent user experience

Troubleshoot and resolve website issues, bugs, and technical errors quickly and effectively

Manage all website hosting, domain, and SSL certificate renewals

Implement and maintain website security protocols to protect company and patient‑facing data

Perform regular website audits and updates to keep content current and accurate

Search Engine Optimization

Develop and execute a comprehensive SEO strategy to increase organic search visibility for Skilled Wound Care

Conduct ongoing keyword research to identify opportunities in physician recruitment, wound care, and skilled nursing facility markets

Optimize all on‑page SEO elements including meta titles, descriptions, headers, image alt text, and internal linking

Build and manage a backlink strategy to improve domain authority

Monitor and report on SEO performance using Google Analytics, Google Search Console, and SEMrush or similar tools

Stay current on Google algorithm updates and adjust strategy accordingly

Digital Marketing Support

Build and maintain landing pages for physician recruitment campaigns, facility partnerships, and marketing initiatives

Integrate and manage web forms, lead capture tools, and CRM connections

Support email marketing campaigns by building and maintaining HTML email templates

Collaborate with the marketing team on paid digital advertising landing pages — Google Ads, LinkedIn, Indeed, and Doximity

Manage website integrations with third‑party tools — ATS, CRM, analytics, and scheduling platforms

Implement and manage tracking pixels, Google Tag Manager, and conversion tracking

Performance and Analytics

Monitor website performance metrics daily — traffic, bounce rate, session duration, conversion rate, and page speed

Generate weekly and monthly performance reports for leadership

Identify and implement opportunities to improve website speed, performance, and user experience

Conduct A/B testing on key pages to optimize conversion rates

Ensure the website meets WCAG accessibility standards

Content Management

Manage and update website content in collaboration with marketing and clinical teams

Upload blog posts, press releases, job listings, and clinical resources to the website

Ensure all content is formatted correctly, mobile‑friendly, and SEO‑optimized

Maintain a consistent and professional brand voice and visual identity across all web properties

Manage media assets — images, videos, and graphics — organized in a central digital asset library

What We Are Looking For

Minimum

3 to 5 years of web development or web master experience

— required

Proficiency in

HTML, CSS, and JavaScript

— required

Experience with

WordPress or similar CMS platforms

— required

Strong understanding of

SEO best practices

and proven results improving organic search rankings

Experience with

Google Analytics, Google Search Console, and Google Tag Manager

Familiarity with

web hosting, domain management, and SSL certificates

Experience building and optimizing

landing pages for marketing and recruitment campaigns

Knowledge of

website security best practices

and data protection

Strong attention to detail with a

pixel‑perfect design sensibility

Ability to manage multiple projects and priorities in a

fast‑paced remote environment

Strong written communication skills for collaborating with internal teams

Self‑motivated and dependable — comfortable working independently with minimal supervision

Preferred Qualifications

Experience in

healthcare, physician recruitment, or post‑acute care

industry websites

Proficiency in

Adobe Creative Suite or Figma

for design collaboration

Experience with

HubSpot, Salesforce, or similar CRM integrations

Knowledge of

HIPAA compliance requirements

for healthcare websites

Experience with

paid digital advertising

— Google Ads, LinkedIn, Meta

Familiarity with

ATS integrations

for career page and job posting management

Experience with

video embedding and multimedia content management

Basic

graphic design skills

— ability to resize images, create simple banners and graphics

Knowledge of

Schema markup and technical SEO

Experience with

Cloudflare or similar CDN and security platforms

Technical Skills Summary

HTML and CSS - Required

JavaScript - Required

WordPress or CMS - Required

Google Analytics - Required

Google Search Console - Required

SEO strategy and execution - Required

Google Tag Manager - Preferred

Figma or Adobe Creative Suite - Preferred

HubSpot or CRM integration - Preferred

HIPAA web compliance - Preferred

Schema markup - Preferred

Cloudflare or CDN management - Preferred

Work Environment and Schedule

In‑Person

Full time — Monday through Friday core business hours

Occasional availability required for urgent website issues outside of core hours

Why Join Skilled Wound Care

A mission‑driven culture built around improving patient lives every day

A collaborative and growing team that values creativity and innovation

A rapidly expanding organization with real opportunities to grow your role and responsibilities

Your work will directly support physician recruitment and patient care across the country

Competitive compensation package

Full benefits including Medical, Dental, and Vision coverage

401k plan

Earned Time Off (ETO)

Compensation

Salary range:

$65,000 – $90,000

annually depending on experience

Performance‑based bonus opportunities

Great Place to Work® Certified!
Skilled Wound Care is proud to be Certified™ by Great Place to Work® for the 4th year in a row. The prestigious award is based entirely on what current employees say about their experience working at Skilled Wound Care. This year, 95% of employees said it’s a great place to work – 39% higher than the average U.S. company.

Skilled Wound Care will ask all candidates to perform pre‑employment confidential DiSC testing and appropriate relevant skills testing prior to hiring.

Skilled Wound Care is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information.

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