Skilled-Wound-Care is hiring: Web Master/Developer - Healthcare in Los Angeles

Web Master / Web Developer

Skilled Wound Care
Our Mission
At Skilled Wound Care our mission is simple — to touch and improve as many patient lives as possible. Every role at SWC exists to support that mission. As our Web Master you will play a critical role in ensuring our digital presence reflects the excellence and professionalism of the organization we are building.
About the Role
Skilled Wound Care is seeking an experienced and creative Web Master to own and manage our entire digital presence. This is a hands-on role responsible for the development, maintenance, optimization, and performance of the Skilled Wound Care website and all associated digital properties.
You will work closely with our marketing, recruiting, and leadership teams to ensure our website is fast, functional, visually compelling, and optimized for search. If you are passionate about web technology, digital performance, and building something meaningful — we want to hear from you.
What You Will Do
Website Development and Maintenance
Own the day-to-day management and maintenance of the Skilled Wound Care website and all associated digital properties
Ensure the website is fully functional, mobile-responsive, and consistently delivering an excellent user experience
Troubleshoot and resolve website issues, bugs, and technical errors quickly and effectively
Manage all website hosting, domain, and SSL certificate renewals
Implement and maintain website security protocols to protect company and patient-facing data
Perform regular website audits and updates to keep content current and accurate
Search Engine Optimization
Develop and execute a comprehensive SEO strategy to increase organic search visibility for Skilled Wound Care
Conduct ongoing keyword research to identify opportunities in physician recruitment, wound care, and skilled nursing facility markets
Optimize all on-page SEO elements including meta titles, descriptions, headers, image alt text, and internal linking
Build and manage a backlink strategy to improve domain authority
Monitor and report on SEO performance using Google Analytics, Google Search Console, and SEMrush or similar tools
Stay current on Google algorithm updates and adjust strategy accordingly
Digital Marketing Support
Build and maintain landing pages for physician recruitment campaigns, facility partnerships, and marketing initiatives
Integrate and manage web forms, lead capture tools, and CRM connections
Support email marketing campaigns by building and maintaining HTML email templates
Collaborate with the marketing team on paid digital advertising landing pages — Google Ads, LinkedIn, Indeed, and Doximity
Manage website integrations with third-party tools — ATS, CRM, analytics, and scheduling platforms
Implement and manage tracking pixels, Google Tag Manager, and conversion tracking
Performance and Analytics
Monitor website performance metrics daily — traffic, bounce rate, session duration, conversion rate, and page speed
Generate weekly and monthly performance reports for leadership
Identify and implement opportunities to improve website speed, performance, and user experience
Conduct A/B testing on key pages to optimize conversion rates
Ensure the website meets WCAG accessibility standards
Content Management
Manage and update website content in collaboration with marketing and clinical teams
Upload blog posts, press releases, job listings, and clinical resources to the website
Ensure all content is formatted correctly, mobile-friendly, and SEO-optimized
Maintain a consistent and professional brand voice and visual identity across all web properties
Manage media assets — images, videos, and graphics — organized in a central digital asset library
What We Are Looking For
Minimum

3 to 5 years of web development or web master experience

— required
Experience with

WordPress or similar CMS platforms

— required
Strong understanding of

SEO best practices

and proven results improving organic search rankings
Experience with

Google Analytics, Google Search Console, and Google Tag Manager
Familiarity with

web hosting, domain management, and SSL certificates
Experience building and optimizing

landing pages for marketing and recruitment campaigns
Knowledge of

website security best practices

and data protection
Strong attention to detail with a

pixel-perfect design sensibility
Ability to manage multiple projects and priorities in a

fast-paced remote environment
Strong written communication skills for collaborating with internal teams
Self-motivated and dependable — comfortable working independently with minimal supervision
Preferred Qualifications
Experience in

healthcare, physician recruitment, or post-acute care

industry websites
Proficiency in

Adobe Creative Suite or Figma

for design collaboration
Experience with

HubSpot, Salesforce, or similar CRM integrations
Knowledge of

HIPAA compliance requirements

for healthcare websites
Experience with

paid digital advertising

— Google Ads, LinkedIn, Meta
Familiarity with

ATS integrations

for career page and job posting management
Experience with

video embedding and multimedia content management
Basic

graphic design skills

— ability to resize images, create simple banners and graphics
Knowledge of

Schema markup and technical SEO
Experience with

Cloudflare or similar CDN and security platforms
Technical Skills Summary
Skill
Required / Preferred
HTML and CSS
Required
Required
WordPress or CMS
Required
Google Analytics
Required
Google Search Console
Required
SEO strategy and execution
Required
Preferred
Figma or Adobe Creative Suite
Preferred
HubSpot or CRM integration
Preferred
HIPAA web compliance
Preferred
Schema markup
Preferred
Cloudflare or CDN management
Preferred
Work Environment and Schedule
In-Person
Full time — Monday through Friday core business hours
Occasional availability required for urgent website issues outside of core hours
Why Join Skilled Wound Care
A mission-driven culture built around improving patient lives every day
A collaborative and growing team that values creativity and innovation
A rapidly expanding organization with real opportunities to grow your role and responsibilities
Your work will directly support physician recruitment and patient care across the country
Competitive compensation package
Full benefits including Medical, Dental, and Vision coverage
401k plan
Earned Time Off (ETO)
Compensation
Salary range:

$65,000 – $90,000

annually depending on experience
Performance-based bonus opportunities
Skilled Wound Care is proud to be Certified™ by Great Place to Work® for the 4th year in a row. The prestigious award is based entirely on what current employees say about their experience working at Skilled Wound Care. This year, 95% of employees said it’s a great place to work – 39% higher than the average U.S. company.
Skilled Wound Care will ask all candidates to perform pre-employment confidential DiSC testing and appropriate relevant skills testing prior to hiring.
Skilled Wound Care is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information.

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