Apollo Interactive is a performance-driven digital marketing agency specializing in customer acquisition for the insurance and financial services industries.
About the Role
Responsibilities
- Manage and optimize multiple paid media campaigns across Native, Display, and Social advertising platforms.
- Develop campaign strategies, media plans, and budget allocations to maximize lead generation performance.
- Execute hands-on campaign management, including bidding, pacing, optimization, and performance analysis.
- Monitor KPIs and continuously improve CPL, conversion rates, and overall campaign profitability.
- Design and execute A/B and multivariate tests across creative, messaging, landing pages, and user experiences.
- Partner with designers and front-end developers to build and optimize high-converting landing pages and ad creatives.
- Produce detailed campaign reporting and communicate performance insights and recommendations.
- Build quantitative analyses and performance models to identify growth opportunities.
- Research emerging advertising platforms, traffic sources, and competitive trends.
- Develop and maintain strong relationships with media vendors and platform representatives.
- Collaborate cross-functionally with internal marketing, affiliate, and creative teams to achieve business objectives.
Qualifications
- Bachelor’s degree (BA/BS) from an accredited four-year university.
- Experience managing large monthly advertising budgets.
- Familiarity with conversion tracking, attribution, and analytics platforms.
- Demonstrated ability to scale profitable campaigns while maintaining efficiency targets.
Required Skills
- 5+ years of hands-on experience managing paid media campaigns across Native and Display advertising platforms.
- Strong experience with Meta Ads, Instagram, Reddit, TikTok, and other paid social platforms.
- Proven success generating leads in the insurance, financial services, or other highly regulated lead generation industries.
- Experience with Native advertising platforms such as MGID, NewsBreak, Outbrain, Taboola, or similar networks.
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Advanced proficiency in Microsoft Excel for reporting, analysis, and campaign optimization.
- Excellent communication and organizational skills.
What We Offer
- Competitive salary with annual performance and compensation reviews.
- Career advancement and professional development opportunities.
- Comprehensive medical, dental, and vision insurance.
- 401(k) with company matching.
- Collaborative, fast-paced work environment.
- Ongoing educational opportunities, team events, and company socials.
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