Senior Brand Manager

Looking for an exciting career in a dynamic, fast-paced, and collaborative environment? The California Lottery is looking for a strategic Senior Brand Marketing Manager (Senior Marketing Specialist) to join our energetic marketing team to help California become the #1 Lottery in the United States.

Job Description and Duties
Under the general direction of the Supervisor II of Brand Strategy & Integrated Marketing and the Chief of Consumer Marketing , the Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution. The Senior Brand Marketing Manager acts as a lead for the BSIM team and may also act as the contract manager for some of the Lottery’s marketing agencies and is responsible for making recommendations on program budgets and managing advertising expenditures. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms.

This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.

You will find additional information about the job in the

Duty Statement .

Working Conditions

Schedule: 8:00am to 5:00pm

Travel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projects.

Other: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required.

Desirable Qualifications
In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.

At least five years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts (including traditional, digital, retail, outdoor and owned channels) that drive brand growth and support product launches for a national or large regional consumer brand or marketing/advertising agency.

At least five years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders, developing integrated marketing plans.

A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.

At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams to achieve project goals and objectives. Must have experience managing marketing agencies and stewarding creative and media planning from strategy development through concepting to final production.

Experience and active involvement in leading all aspects of creative development and production, including concept review, pre-production, production shoots, casting/location/wardrobe/set design, recording sessions and technical direction. Extensive experience and in-depth knowledge of creative production, including traditional (TV, radio, streaming audio, out-of-home) and digital (display, streaming video/audio) social media and retail channels.

Experience in fast-moving consumer goods, lottery, gaming, or entertainment marketing preferred.

Strong analytical skills, and a solid understanding of marketing strategy and planning utilizing key metrics to generate, analyze and interpret data that informs future optimization/ innovation.

Experience managing and tracking budgets and advertising expenditures.

Skilled communicator with experience building presentations and presenting plans/proposals to a variety of groups. Strong proficiency with Microsoft Office programs including Word, Excel and PowerPoint. Experience with Adobe Spark a plus.

Required Application Package Documents
The Following Items Are Required To Be Submitted With Your Application. Applicants Who Do Not Submit The Required Items Timely May Not Be Considered For This Job:

Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.

Resume is required and must be included.

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