Jobtailor is hiring: Digital Advertising Specialist in New York

Plan, build, manage, and optimize paid campaigns across Google Ads, YouTube, Meta, Reddit, Twitter/X, display networks, and other platforms as applicable.
Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals based on business objectives.
Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend.
Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies.
Collaborate with the Marketing Director and creative team to develop accurate, compelling, and platform-appropriate advertising content.
Maintain conversion tracking, pixels, tags, UTMs, and attribution standards in coordination with technical resources.
Prepare performance reports and translate campaign data into clear findings, recommendations, and next steps.
Coordinate with intake and CRM stakeholders to evaluate lead quality and connect advertising results with consultations and retained clients.
Stay current on platform updates, advertising trends, and compliance requirements.
Requirements

4+ years of experience in digital advertising, preferably in an agency setting.
Bachelor's degree in marketing, advertising, business, communications, or a related field; equivalent experience will also be considered.
Demonstrated experience managing Google Ads and Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred.
Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion optimization.
Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards.
Strong analytical, copywriting, organizational, and project-management skills.
Google Ads, Meta, analytics, or other relevant platform certifications are appreciated.
Experience in the legal industry or other professional services is a plus.
Please be prepared to provide examples of previous advertising campaigns, including your role, platforms managed, and performance results.
Core Competencies

Demonstrates expertise in managing and optimizing paid advertising campaigns across multiple platforms, including Google Ads and Meta, with a strong focus on conversion optimization and performance analysis. Proficient in utilizing analytics tools and maintaining compliance with advertising standards.
Highest-signal resume keywords

Google Ads Management
Meta Ads Management
Conversion Optimization
Google Analytics 4
Campaign Performance Reporting
ATS Optimization Keywords

Hard Skills

Digital Advertising
Paid Search
Paid Social
Bidding Strategies
Budget Management
Keyword Strategies
Testing
Lead Quality Evaluation
Attribution Standards
Project Management
Soft Skills

Analytical Skills
Copywriting
Organizational Skills
Certifications & Qualifications

Google Ads Certification
Meta Certification
Industry Keywords

Legal Industry
Professional Services
Advertising Trends
Compliance Requirements
Tools & Technologies

Google Tag Manager
Reporting Dashboards
UTMs
Platform Pixels

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