Careerswift is hiring: Digital Advertising Specialist in New York

Byte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing. As a Digital Advertising Specialist, you will plan, launch and optimise paid advertising campaigns across multiple platforms and client accounts. You will work closely with strategists, designers, copywriters and analytics specialists to improve campaign performance and deliver measurable results.
WHAT YOU WILL DO Plan and manage paid advertising campaigns across Google, Meta, LinkedIn and other relevant platforms

Develop audience targeting, campaign structures, budgets and testing plans

Monitor campaign performance and identify opportunities to improve efficiency and conversions

Test ad creative, messaging, audiences and landing pages to improve results

Work with designers and copywriters to develop effective advertising assets

Track campaign performance, conversions and return on advertising spend

Investigate performance changes and recommend data-driven adjustments

Prepare performance reports and communicate key findings to clients

Collaborate with other marketing specialists on integrated campaigns

WHAT WE ARE LOOKING FOR 2+ years of experience in digital advertising, paid media or performance marketing

Hands-on experience with platforms such as Google Ads, Meta Ads or LinkedIn Ads

Strong understanding of audience targeting, campaign structure, bidding and conversion tracking

Experience managing advertising budgets and optimising campaigns against business goals

Comfortable analysing campaign data and turning insights into clear actions

Understanding of A/B testing and performance measurement

Strong attention to detail and ability to manage multiple campaigns

Comfortable presenting campaign performance and recommendations to clients

NICE TO HAVE Agency experience; B2B or e-commerce advertising; Google Ads certification; experience with GA4 and Google Tag Manager; landing page optimisation; and familiarity with additional advertising platforms.
COMPENSATION AND BENEFITS Competitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process.
HIRING PROCESS Application review - 30-minute conversation - paid practical exercise - discussion of your work with the team / interview with the manager - offer. Every applicant receives a response.
EQUAL OPPORTUNITY Byte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.
Location: Remote

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