SEO and GEO Manager

We're hiring a strategic, curious, and forward-thinking

SEO Manager

to help shape the future of organic search and AI visibility at Halstead Media Group.

This role is for someone who gets excited about where search is going-not just where it's been. AI-driven search, evolving SERPs, local visibility, entity optimization, changing user behavior, and new tools are creating a huge opportunity for marketers who know how to adapt quickly and turn change into results.

As SEO Manager, you'll own SEO strategy and performance across a portfolio of clients, identify opportunities for growth, and work closely with our copywriters, designers, developers, Project Managers, and leadership team to turn strategy into execution.

You won't simply follow an SEO checklist. You'll analyze what's happening, determine what matters, prioritize the highest-impact opportunities, test new approaches, and continuously improve how we help our clients get found and generate qualified leads.

This role is

99% remote , with optional annual travel for training or team planning.

About Halstead

Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build sustainable marketing systems.

As a StoryBrand Certified Agency, we combine clear messaging, strong creative, smart strategy, and measurable performance to help our clients grow.

Our clients trust us because we think strategically, move quickly, embrace change, and approach their businesses with the same level of care and ownership we would our own.

What You'll Do

SEO Strategy & Client Growth

Own SEO and GEO strategy and performance across an assigned portfolio of clients
Build annual, quarterly, and monthly SEO priorities based on client goals, opportunities, and performance
Identify the highest-impact opportunities across content, local SEO, technical SEO, UX, and conversion
Turn SEO data into clear recommendations and actionable next steps with SEO implementation that you would handle on your own and with other team members, including copy and design team members.
Continuously evaluate what is and isn't working and adjust strategies accordingly
Identify opportunities to increase qualified organic traffic, visibility, leads, and revenue
Help ensure SEO strategy aligns with each client's broader marketing and business goals
AI, Search Innovation & Experimentation

Stay ahead of how AI-driven search, AI Overviews, answer engines, zero-click search, and evolving SERPs are changing organic visibility
Explore strategies for increasing client visibility across both traditional search engines and AI-powered search experiences
Test new SEO tools, workflows, technologies, and optimization approaches
Experiment with structured data, schema, entity optimization, content formats, internal linking, and topical authority strategies
Identify meaningful changes in search behavior and translate them into practical strategies for our clients
Help develop internal SEO playbooks, processes, and best practices based on what we learn
Bring ideas to the table and actively challenge outdated SEO assumptions when the data points somewhere new
Content & On-Page SEO

Develop content strategies based on search demand, topical authority, client priorities, competitive opportunities, and conversion potential
Provide strategic direction for service pages, location pages, blogs, landing pages, and other organic content
Create clear SEO briefs and recommendations for copywriters
Review and optimize page structure, metadata, internal linking, headings, schema, and content hierarchy
Identify content gaps and opportunities to strengthen topical and entity relevance
Collaborate with design and development teams on UX improvements that support both search performance and conversions
Ensure content is created for real people first while giving search engines and AI systems the context they need to understand it
Local SEO & Google Business Profile

Own local SEO strategy across Google Business Profiles, location pages, reviews, citations, and local authority signals
Identify opportunities to improve visibility in Google Maps and local search results
Evaluate geographic expansion opportunities and develop strategies for entering or strengthening visibility in new markets
Build scalable approaches for location-based content without sacrificing quality
Monitor local search performance and adjust strategies as markets and SERPs evolve
Technical SEO

Identify, prioritize, and implement technical SEO issues based on their actual impact
Partner with developers to address indexing, crawling, site architecture, redirects, canonicals, schema, Core Web Vitals, and other technical considerations
Provide SEO direction during website builds, redesigns, migrations, and launches
Help ensure new websites are built with strong organic foundations from the beginning
Performance, Analysis & Reporting

Monitor rankings, organic traffic, local visibility, conversions, leads, and other meaningful performance indicators
Look beyond surface-level metrics to understand

why

performance is changing
Identify patterns, opportunities, risks, and anomalies in SEO data
Translate complex SEO findings into clear insights for Project Managers, leadership, and clients
Help evolve our reporting as search changes, including AI visibility and other emerging measures of organic performance
Train and support team members in understanding SEO performance and communicating it clearly to clients
Cross-Functional Collaboration

Work closely with copywriters, designers, developers, Project Managers, and leadership to make sure SEO strategy is executed effectively
Partner with our Paid Media team to uncover cross-channel opportunities, including keyword insights, conversion trends, landing page performance, and market demand
Provide SEO guidance during client onboarding, strategy development, website projects, and ongoing marketing campaigns
Clearly communicate priorities so other teams understand not just

what

needs to happen, but

why
Help strengthen SEO knowledge across the agency
You'll Thrive in This Role If You:

Have 2+ years of hands-on SEO experience and understand how strong SEO strategies are actually executed
Think strategically but are comfortable getting into the details when needed
Are genuinely excited about how AI is changing search and want to help figure out what comes next
Understand content, local, technical, UX, and on-page SEO as interconnected parts of a larger strategy
Know how to prioritize opportunities based on potential impact rather than simply completing tasks
Are comfortable analyzing data and turning it into decisions
Communicate clearly and confidently with both SEO experts and non-technical teammates
Are proactive and don't need someone else to identify every opportunity for you
Enjoy testing ideas, measuring results, and changing direction when the data tells you to
Are naturally curious and continually learning
Like building processes and frameworks that make great work repeatable
Care about business results-not just rankings and traffic
Bonus Skills

Experience with AI search optimization, entity SEO, schema, NLP, semantic SEO, or topical authority strategies
Experience with landscaping, home services, B2B, multi-location businesses, or similar industries
Experience with tools such as Semrush, Ahrefs, Screaming Frog, Google Search Console, GA4, Local Falcon, BrightLocal, Surfer, Clearscope, or similar platforms
Experience using ChatGPT or other AI tools to improve SEO research, analysis, workflows, or productivity
Understanding of UX and conversion rate optimization
Experience collaborating directly with developers on technical SEO
Experience with website migrations or redesigns
Details & Perks

99% remote
Equipment reimbursement
Monthly perks, including snack and coffee/tea subscriptions
Flexible hours with a results-first mindset
Paid training and professional development
15 days PTO to start, plus paid holidays
401(k) with company match
Medical, dental, and vision insurance
100% of the employee medical premium paid by Halstead
Cash medical opt-out benefit if you have qualifying insurance elsewhere

JOB CODE: 1000088