Marketing Manager

Job Title Marketing Manager Reports To VP MarketingBusiness Development Department
Marketing Position Summary Michigan Educational Credit Union MECU is seeking a creative strategic and results driven Marketing Manager to lead and execute marketing initiatives that strengthen our brand promote our products and services and enhance member engagement This position is responsible for developing and managing multi channel marketing campaigns overseeing content creation monitoring campaign performance managing vendor relationships coordinating branch marketing materials and supporting member communications The ideal candidate is a strong writer skilled marketer effective project manager and creative thinker who stays current on emerging marketing trends including the use of artificial intelligence AI tools to improve efficiency and marketing effectiveness
Essential Duties and Responsibilities Brand ManagementMaintain and uphold a consistent Michigan Educational Credit Union brand across all marketing channels and member communicationsEnsure all marketing materials align with established brand standards messaging and visual identity
Marketing Campaign DevelopmentDevelop execute and manage integrated marketing campaigns that promote credit union products services community involvement and member benefitsCoordinate advertising efforts across radio television digital social media print and billboard platformsCreate marketing strategies that support organizational growth and business objectives
Content Creation & CommunicationsWrite edit and proofread marketing materials advertisements newsletters reports member communications website content and promotional materialsCoordinate the production of newsletters annual reports member communications and other organizational publicationsAssist with editing documents and communications to ensure accuracy clarity and consistency
Social Media ManagementDevelop manage and maintain the credit unions social media presenceCreate engaging content that increases awareness member engagement and brand visibilityMonitor trends best practices and platform changes to maximize marketing effectiveness
Digital Marketing & AnalyticsMeasure and evaluate the effectiveness of marketing campaigns through reporting analytics reviews and performance metricsMonitor key marketing KPIs and provide recommendations to improve campaign performance and return on investmentUtilize AI powered marketing tools and technologies to support content creation workflow efficiencies campaign optimization and data analysis
Branch Marketing SupportManage and coordinate marketing signage and promotional materials across all branch locationsEnsure branch marketing displays remain current accurate and aligned with organizational initiatives
Community EngagementRepresent MECU at community events financial education programs trade shows and special eventsPromote the credit unions products services and community involvement initiatives
Vendor ManagementDevelop and maintain positive relationships with advertising agencies media partners printers promotional vendors and other service providersCoordinate projects with external vendors to ensure timely delivery quality standards and budget compliance
Team Leadership & Project ManagementOversee multiple marketing projects simultaneously while meeting deadlines and budget requirementsCollaborate with internal departments to support organizational goals and member engagement initiativesAssist in the development and implementation of marketing plans and strategic initiatives
Qualifications Education & ExperienceBachelors degree in marketing Communications Public Relations Business or a related field preferred
Minimum of 3 5 years of progressively responsible marketing experience preferably in financial services banking credit unions or a regulated industry
Prior supervisory or team leadership experience preferred
Knowledge Skills and AbilitiesStrong understanding of marketing principles branding advertising and digital marketing strategies
Experience developing and managing multi channel marketing campaigns
Proficiency with social media platforms and social media marketing best practices
Experience reviewing analytics campaign reports and performance metrics to guide marketing decisions
Knowledge of AI tools and their application in marketing content development and workflow optimization
Strong project management and organizational skills with the ability to manage multiple priorities
Excellent written verbal editing and proofreading skills
Ability to establish and maintain effective vendor relationships
Creative mindset with the ability to develop innovative marketing ideas and campaigns
Strong attention to detail and commitment to quality and accuracy
Proficiency with Microsoft Office and marketing related software platforms
Preferred Qualifications Experience in credit union or financial institution marketing
Familiarity with website content management systems email marketing platforms and digital advertising tools
Graphic design experience and familiarity with Adobe Creative Suite or similar design software
Experience creating and managing annual reports member communications and executive presentations
Why Join MECU At Michigan Educational Credit Union youll have the opportunity to make a meaningful impact by helping members achieve their financial goals while supporting a trusted community focused financial institution Youll work in a collaborative environment where creativity innovation and member service are valued and encouraged
Michigan Educational Credit Union is an Equal Opportunity Employer

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