Social Media Coordinator & Content Creator

Social Media Coordinator & Content CreatorWe're looking for a Social Media Coordinator & Content Creator to own the day-to-day voice, content, and community presence of Farah & Farah across Instagram, Facebook, TikTok, X, and YouTube. This is a hands-on role: you'll be planning content, filming and editing, writing captions, engaging with our audience, and working directly with attorneys and staff to bring campaigns to life. You'll report to the Digital Marketing Manager and collaborate closely with the broader marketing, production, and compliance teams.This role is best suited for someone who thinks like a creator first: someone who understands platform-native storytelling, can turn a hallway conversation with an attorney into a scroll-stopping video, and genuinely enjoys building community rather than just posting to a calendar.Key ResponsibilitiesPlan, film, edit, and publish organic content across Instagram, Facebook, TikTok, X, and YouTube on a consistent posting cadenceDevelop and execute content series and campaign tie-ins (e.g., recurring formats, attorney-led segments, community activations)Write on-brand captions, scripts, and hooks that reflect Farah & Farah's voice: empathetic, locally rooted, direct, and accessibleCoordinate with attorneys and staff to capture authentic, selfie-style and interview-style contentMonitor competitor and industry social activity and surface relevant trends or opportunitiesMonitor comments, messages, and mentions; engage with the community in real timeTrack organic performance and report out regularly to the Digital Marketing ManagerStay current on platform trends, formats, and algorithm shifts, and adapt content strategy accordinglyPartner with the Production Manager and production vendors on shoot logistics for higher-lift contentSupport influencer and community partnership content as neededEnsure all content complies with Florida, Georgia, and South Carolina Bar advertising rules, including required disclaimersMaintain organized content archives and asset librariesQualificationsBachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience2-4+ years of experience in social media management, content creation, or a related field (agency, in-house, or creator background all welcome)Demonstrated ability to shoot and edit short-form videoStrong writing skills with an ear for tone and voiceComfortable being on camera and directing others on cameraWorking knowledge of Instagram, Facebook, TikTok, and YouTube best practices and native toolsFamiliarity with editing tools such as Veed, Adobe Premiere, or similarHighly organized, deadline-driven, and comfortable managing a content calendar independentlyExcellent interpersonal skills; able to build rapport with attorneys and staff to source contentA genuine interest in community, local news, and storytellingPreferred QualificationsExperience in compliance-heavy industryExperience with social listening or analytics toolsPhotography and lighting knowledgeSpanish language skillsWhat Success Looks LikeConsistent, high-quality content output that grows engagement and follower trust, not just follower countContent that feels authentic to Farah & Farah's community-first brand rather than generic law firm marketingStrong working relationships with attorneys that make them comfortable participating on cameraA well-organized, forward-planned content calendar with minimal last-minute scramblingThe Right Person For This Role IsGenuinely plugged into internet culture and quick to spot a trend before it peaksProactive, bringing new content ideas to the table rather than waiting for directionComfortable balancing fast-moving, reactive opportunities with a structured content calendarExcited to build a brand that their community wants to engage withSomeone who believes the comment section matters just as much as the post itselfBenefits We Offer401(k) with matching contributionsComprehensive health, dental, and vision insuranceLife insurance and short-term disability coveragePaid time off and an employee assistance programHealth and savings accountReferral programScheduleFull-time, 8-hour shiftsMonday to FridayOnsite in a professional office settingEqual Opportunity Statement: Farah & Farah provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.