Retail Marketing Network Manager

Develop and execute RMN strategy, annual business plans, and growth roadmap

Own RMN sales calendar, campaign planning, pricing, inventory, and commercialization

Partner with CPGs, sales, category management, merchandising, and retailers to build integrated campaigns

Identify new revenue opportunities across onsite, offsite, in-store, digital coupon, email, loyalty, social, and eCommerce media

Manage campaign execution from planning through post-campaign reporting

Analyze campaign performance, incrementality, ROAS, and shopper insights; recommend optimization

Oversee budgets, billing, revenue forecasting, NDAs, contracts, and financial reporting

Lead RMN portal, dashboards, reporting tools, and process improvements

Develop sales materials, case studies, best practices, and training for internal teams and retailers

Represent AWG at industry events, JBPs, retailer meetings, and conferences

Monitor retail media trends, competitive activity, privacy requirements, and measurement standards

Lead development and optimization of the RMN Portal and DataStudio dashboard

Facilitate alignment with Category Management, Merchandising, and Marketing teams through merchant and AIM meetings

Support onboarding, training, and help desk efforts related to RMN systems and best practices

Lead onboarding of new members to RMN through BIGS and other outreach initiatives

Promote and evolve the RMN value proposition to drive engagement and investment

Own industry award nomination submissions for RMN campaigns

Requirements

Strategic thinker with a bias for execution and ability to simplify complex, cross-functional initiatives

Skilled collaborator and communicator able to thrive in a matrixed environment

Passion for retail, shopper marketing, and data-driven outcomes

Comfortable navigating vendor relationships and internal stakeholders with professionalism and influence

Bachelor’s degree in marketing, business or related field preferred

5-8 years in retail media, shopper marketing, digital advertising, CPG sales, or related experience preferred

Experience with retail media platforms, campaign measurement, Excel/Power BI preferred

Strong analytical, financial, communication, and project management skills

Experience influencing executive stakeholders and managing cross-functional initiatives

Core Competencies
Demonstrates expertise in developing and executing retail media network strategies, managing campaign performance, and optimizing revenue opportunities through data-driven insights. Proficient in collaboration with cross-functional teams and stakeholders to drive engagement and investment in retail media initiatives.

Highest-signal resume keywords

Retail Media Strategy Development

Campaign Performance Analysis

Cross-Functional Collaboration

Project Management

Data-Driven Decision Making

ATS Optimization Keywords
Hard Skills

Campaign Measurement

Revenue Forecasting

Budget Management

Sales Planning

Data Analysis

Soft Skills

Strategic Thinking

Communication

Collaboration

Influencing Skills

Execution Bias

Industry Keywords

Shopper Marketing

Digital Advertising

Consumer Packaged Goods (CPG)

Retail Trends

Privacy Requirements

Tools & Technologies

Excel

Power BI

Retail Media Platforms

DataStudio Dashboard

Reporting Tools

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