Senior Vice President Marketing - Sports

Global Sports League | Reports to Chief Marketing Officer

Position Summary
The SVP, Marketing – Americas is a senior commercial leadership role responsible for driving the League's brand, fan engagement, and marketing strategy across the Americas region. This executive will lead a multidisciplinary marketing team and serve as the primary architect of how the League's brand shows up across paid, owned, and earned channels, live events, sponsorship activation, and cultural moments throughout the region. The role partners closely with the CMO, regional commercial leadership, member clubs/franchises, media and broadcast partners, and global brand teams to deliver integrated marketing programs that grow fandom, drive revenue, and strengthen the League's position as a premier global sports property.

This is a high-visibility role requiring a leader who can operate at both the strategic and executional level, balancing global brand consistency with regional cultural relevance.

Key Responsibilities

Develop and execute the Americas marketing strategy in alignment with the League's global brand platform and business priorities

Identify and prioritize fan growth opportunities across core, casual, and next-generation fan segments in the U.S., Canada, and Latin America

Own regional marketing P&L and budget allocation across brand, digital, content, events, and partnership marketing

Translate League-wide strategic priorities into regionally relevant campaigns and go-to-market plans

Brand Strategy & Stewardship

Serve as a key steward of the League's global brand identity within the Americas, ensuring consistency while allowing for regional cultural nuance

Partner with the global brand and creative teams on brand architecture, positioning, and visual identity evolution

Oversee brand governance across League properties, sub-brands, event brands, and co-branded partner marks

Guide creative development for major brand campaigns, ensuring work is distinctive, insight-driven, and culturally resonant

Monitor brand health metrics (awareness, affinity, consideration, NPS) and adjust strategy based on performance

Sports & Fan Marketing

Lead fan engagement and lifecycle marketing strategies that grow attendance, viewership, and digital engagement

Oversee marketing support for marquee events, playoffs, all-star/showcase events, and league-wide moments

Partner with content and social teams to develop always-on and real-time content strategies tied to live game action

Drive ticketing, hospitality, and experiential marketing initiatives in partnership with club/franchise marketing leads

Build strategies to grow international and multicultural fan bases, including targeted Latin America market development

Collaborate with broadcast and media partners on tune-in campaigns and co-marketing initiatives

Sponsorship & Partnership Marketing

Partner with the partnerships/sponsorship sales organization to develop marketing activation frameworks that deliver value to corporate partners and sponsors

Oversee execution of sponsor integrations across campaigns, events, and digital platforms

Ensure brand and sponsor marketing are integrated seamlessly without diluting League brand equity

Digital, Social & Content Marketing

Set regional strategy for social media, digital marketing, CRM, and performance marketing in partnership with global digital teams

Drive fan data and personalization strategy to improve marketing effectiveness and fan lifetime value

Oversee regional media planning and buying strategy across paid channels

Team Leadership & Organizational Development

Build, lead, and develop a high-performing regional marketing team spanning brand, digital, content, events, and partnership marketing functions

Set clear goals, provide coaching, and build succession depth across the team

Foster a culture of creativity, accountability, and cross-functional collaboration

Manage relationships with external agencies (creative, media, PR, experiential) and hold them to a high performance bar

Represent the marketing function in cross-departmental leadership forums, including with league operations, communications, and revenue teams

Stakeholder & Cross-Functional Partnership

Act as a trusted partner to the CMO, contributing to global marketing strategy and League-wide brand decisions

Build strong working relationships with member clubs/franchises to align regional and local marketing efforts

Partner with communications and PR teams to ensure integrated messaging across brand, media, and reputation management

Present marketing strategy, performance, and recommendations to senior League leadership and, as needed, ownership/board stakeholders

Qualifications

15+ years of progressive marketing leadership experience, with significant experience in sports, entertainment, or major consumer brand marketing

Proven experience overseeing brand strategy and creative development for a large, multi-stakeholder organization

Demonstrated success building and leading marketing teams of significant scale (20+ preferred)

Strong track record in fan/consumer engagement marketing, sponsorship activation, and integrated campaign development

Experience working across live events, broadcast/media partnerships, and digital/social ecosystems

Familiarity with the U.S. sports and entertainment landscape required; experience in Latin American markets a strong plus

Executive presence and the ability to operate effectively with senior league leadership, club/franchise executives, and external partners

Bachelor's degree required; MBA or advanced degree a plus

Reporting Relationship
Reports to:

Chief Marketing Officer

Direct reports: Regional marketing team leads across brand, digital/social, content, events, and partnership marketing (team size and structure to be finalized based on organizational design)

Location
Based in a primary Americas market hub (e.g., New York, NY), with regular travel to League events, club markets, and partner meetings across the U.S., Canada, and Latin America.

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