Media Buyer & Lead Generation Manager

E Mortgage Capital

| Irvine, CA (Onsite) | Full-Time | $60,000-$90,000/year
E Mortgage Capital is hiring a Media Buyer & Lead Generation Manager to run our paid lead generation and lead purchasing operations. You'll own the budget, vendor relationships, and performance metrics behind how we source mortgage leads.
What You'll Do

Plan, launch, and manage paid media campaigns (Google, Facebook/Meta, and other digital channels) to generate mortgage leads
Source, evaluate, and purchase leads through third-party providers and vendors
Negotiate pricing, terms, and exclusivity with lead providers and vendor partners
Track cost-per-lead, conversion rate, and ROI across all channels and vendors; reallocate spend to top performers
Manage the daily/monthly media and lead-buying budget
Build and maintain relationships with vendor account reps and media partners
Monitor lead quality and work with sales/loan officer teams to close the feedback loop
Ensure all campaigns and lead sources comply with TCPA, mortgage advertising regulations, and company policy
Report on campaign and vendor performance to leadership
What We're Looking For

Experience in media buying and/or lead generation, ideally in mortgage, financial services, or another regulated/high-compliance industry
Hands-on experience purchasing leads through third-party providers and negotiating vendor terms
Familiarity with digital ad platforms (Google Ads, Meta Ads Manager, etc.)
Strong analytical skills; comfortable working with CPL, ROI, and conversion data
Understanding of TCPA and mortgage marketing compliance a plus
Excellent negotiation and vendor management skills
Details

Location: Irvine, CA (onsite)
Employment type: Full-time
Compensation: $60,000-$90,000/year, depending on experience

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