Account Executive - New York City

AccountExecutivesare responsible forsupporting the senior leadership team at The Point PR and successfully being an integral team member onup to eightaccounts.
Account Executives are expected todevelop andmaintainclose relationships with key media, have strong writing, communication,and presentation skills, and be able to learn new platforms, procedures,and templates. Account Executives also act as positive ambassadors for the agency in the industries we serve and the local community.
Major responsibilities includepitching and securing mediacoveragefor all clients, drafting media materials, merchandising results,brainstormingcreative ideasand partnershipsfor clients,handling inbound media and influencer requests,andworking with Executive Assistanton administrative projects and reporting.
Areas of Responsibility Mediaand InfluencerRelations Securehigh-impact mediaand influencer results through targeted pitching
Share quality media leads with greateragency
Maintain strong relationships with top tier media and freelancers andidentifyand develop new ones.
Develop media listsinMuckrackfor local,regionaland national markets andproactivelymaintainthem
Read/watch media outlets daily for relevant industry news and trends, creative ideas, partnerships and new media contacts and columns;share findings withagency
Helpmaintainthe agency’s master media listinMuckrackand influencer databaseinKlear
Have a strong understanding of influencers/tastemakers and how they can beutilizedtobenefitclients
Book client media tours,events,and press trips
Manage and book media and influencerstaysthrough Coastline Travel
Demonstrate strong writing skills and draft client mediapitches
Agency Responsibilities andAccountMaintenance CreatePR materials includingpress releases, pitches,interviewbriefsand otherdocumentsfor clients
Support senior leadership team byexecutingclient and team deliverables to ensure KPIs are on track and achieved
Communicate with clients to coordinate meeting times,acknowledge receipt of new informationand assets, etc.
Track andmonitorfor client media mentions
Merchandise coverage in real time, help with monthly reporting and media clip books
Ideate and manage agency cross pitches for holidays and seasonal updates
Prepare conference callsandmeetingagendas and recaps
Conductindustry, media,and influencerresearch/vetting
Maintain up-to-date awardsand accoladeslist
Handle uploading for client calendar listings
Ensure client photo librarieson SmugMugand assets are keptcurrent
Update project tracker in Monday.com
Develop client boards in Monday.com and proactivelymaintainthem alongside team members

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