Sales & Marketing Manager

We're looking for a Sales & Marketing Manager to own both sides of our commercial engine: leading a small team of sales representatives and driving the marketing initiatives that fill their pipeline. This is a hands-on, player-coach role. You'll set the strategy, then roll up your sleeves to execute it - coaching reps in the field one week, launching a campaign or working a tradeshow booth the next.

It's a strong fit for someone who has spent roughly five years in sales and marketing, understands how personalized medicine gets sold to clinicians and pharmacies, and wants a role with real ownership and visible impact on company growth.

Key Responsibilities
Sales Leadership

Manage, coach, and develop a small team of sales representatives, holding regular one-on-ones, pipeline reviews, and ride-alongs.

Set individual and team quotas, forecast accurately, and report performance against targets to leadership

Build and refine the sales process - territory planning, prospecting cadence, discovery, objection handling, and close

Carry a personal book of strategic accounts and participate directly in high-value deals

Own CRM hygiene and reporting so pipeline data is trustworthy and actionable

Marketing

Own and execute the company's marketing plan across digital, content, email, events, and print collateral

Develop positioning and messaging that translates pharmacogenomic science into clear clinical and business value for prescribers, pharmacies, and clinics

Build sales enablement materials: decks, one-pagers, case studies, competitive comparisons, and objection-handling guides

Manage demand generation programs and track performance from lead through closed revenue

Coordinate outside vendors, agencies, and freelancers as needed

Ensure all promotional material meets regulatory, legal, and compliance review requirements

Events & Tradeshows

Select, plan, and staff several industry conferences and tradeshows per year

Manage booth logistics, pre-show outreach, on-site lead capture, and post-show follow-up

Measure event ROI and refine the event calendar accordingly

Cross-Functional

Partner closely with operations, laboratory, and customer support teams to align commercial promises with delivery

Bring market and competitive intelligence back to leadership to inform pricing, product, and go-to-market decisions

Set yourself apart
Basic Qualifications
Required

Approximately 5 years of combined sales and marketing experience, with a track record of hitting or exceeding targets

Experience leading, coaching, or mentoring sales representatives (formal management experience preferred; strong team-lead experience considered)

Demonstrated ability to build and execute marketing programs, not just manage them

Comfort selling into healthcare providers, pharmacies, or clinics

Excellent written and verbal communication skills, including presenting to clinical audiences

Proficiency with CRM and marketing automation tools (e.g., Salesforce or HubSpot)

Willingness to travel approximately 20-30%, including multi-day tradeshows

Bachelor's degree or equivalent practical experience

Preferred

Familiarity with the personalized medicine, pharmacogenomics, or diagnostics sector

Experience with a nutraceutical or dietary supplement company

Experience with a pharmacy, compounding pharmacy, or pharmaceutical company

Understanding of the regulatory and reimbursement landscape for laboratory or diagnostic services

Existing relationships within the pharmacy or integrative/functional medicine community

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