Senior SEM Strategist (Remote)

Senior Strategist Of GrowthForbes Advisor is looking for a Senior Strategist of Growth to join the Forbes Advisor Performance Marketing team, focusing on a new owned and operated property in the company formation space. A proven track record of driving business growth through SEM, Social, and Display advertising is required for this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.The position, reporting into the Senior Director for SMB, will own the development and execution of the performance marketing strategy for the owned and operated property. The ideal candidate brings strong expertise in PPC advertising with an emphasis on SEM, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our business.Responsibilities:Development growth strategy and oversee the day-to-day execution of performance marketing for the propertyDirect and support team members in determining the optimal tactics and approach to realize the commercial prioritiesCoordinate with product and finance teams to develop a clear understanding of product LTVs to ensure media channels are operating at target ROIUtilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimizationsEvaluate and improve attribution models used to measure channel performanceAdvise the team on findings from regular performance reviews to set appropriate actions to be taken to drive growthWork closely with team product managers to align paid strategy with on-site experienceExplain variance in performance against target to leadership and other stakeholders in management commentary (and in other forums as required)Professional Competencies:Passion for performance marketingHighly motivated individual with a proven track record for exceeding expectationsOutstanding ability to think creatively and identify and resolve problemsAttention to detail and the ability to effectively multi-task in a deadline-driven atmosphereHigh levels of autonomy and self-motivationExcellent analytical, organizational, project management, and time management skillsRequirements:Proven 8+ years' experience in PPC/SEM/Social/DisplayExperience with customer acquisition leveraging LTV models for business services productsStrong knowledge of smart bidding strategies, including Google Ads' TROAS and TCPAExperience executing across multiple performance marketing channelsExperience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting toolsExperience using external competitive research tools such as SEM RushProven track record of driving measurable results in PPC (revenue growth, profit growth, ROI improvement)You enjoy working in a team environment and look forward to supporting the business to meet required goalsWhat Success Looks Like:Develop a leading performance marketing operation to compete with industry leaders in the company formation spaceGrowth of business line from small to large scale at target ROIForge a growth strategy that can be repeated for other owned and operated properties under the Forbes Advisor umbrellaForbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.