Senior SEM Strategist

Focused on driving business growth through SEM, the full-time remote Senior SEM Strategist will develop and execute performance marketing strategies for a new property, leveraging PPC and data-driven insights to optimize channel performance and achieve target ROI.
Key responsibilities:

Develop and oversee the day-to-day execution of performance marketing strategies for the property
Coordinate with product and finance teams to ensure media channels operate at target ROI based on product LTVs
Utilize data-driven analysis to identify opportunities for performance optimizations and advise on actions to drive growth

Required qualifications:

Proven 8+ years of experience in PPC, SEM, Social, and Display advertising
Experience with customer acquisition leveraging LTV models for business services products
Strong knowledge of smart bidding strategies, including Google Ads' TROAS and TCPA
Experience with website analysis using analytics tools like Google Analytics and internal reporting tools
Proven track record of driving measurable results in PPC, including revenue growth and ROI improvement