Aristocrat Interactive is seeking a Marketing Automation Strategist to own the lifecycle automation for the Michigan iLottery program. You will build and optimize multi-channel workflows across email, SMS, push notifications, weblayers, and in-app messages, integrating with CRM and analytics platforms for real-time personalization.
You will partner with business leaders to define priorities, run A/B and multivariate tests, and manage triggers and segmentation to drive engagement.
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Marketing Automation Lead — Personalization & Growth
Aristocrat Gaming · Quincy, MA, USA ·
- Pay:
- 84.000 - 156.000
- Job type:
- Full Time