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VP of Performance Marketing - Multi-Brand Growth

CSC Generation · Cottonwood Heights, UT, USA ·

Job type:
Full Time

Backcountry, part of CSC Generation, is seeking a Vice President of Performance Marketing to own paid media strategy and P&L across four brand banners. This role sits on the marketing leadership team, translating revenue targets into a multi-year plan and ensuring alignment with Creative, Merchandising, and eCommerce.
You will build a team, set standards, and drive experimentation with AI and automation to improve efficiency.

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