Digital Marketing Manager

The MedEquip Shop is a Houston-based specialty retailer of home medical equipment and supplies, serving individuals, families, and care facilities throughout the greater Houston area. Our product line includes lift chairs, hospital beds, mobility scooters, wheelchairs, oxygen concentrators, and CPAP equipment. We are growing and expanding our footprint across Houston's suburbs, and we are building the marketing foundation to support that growth.

Role Overview
We are looking for a hands-on Digital Marketing Coordinator who will own our online presence and drive consistent, measurable walk-in and phone traffic to our store. This is primarily a digital-first role—you will spend the majority of your time executing and optimizing our digital marketing efforts. In addition, you will make periodic in-person visits to local healthcare facilities and senior living communities to maintain relationships and build awareness of our store.

This role is based at our Houston storefront and requires a minimum of four days per week in office, with approximately one day per week dedicated to local field outreach.

Core Responsibilities

Manage and continuously optimize our Google Business Profile to maximize local search visibility

Plan and execute paid digital advertising campaigns including Google Ads (PPC) and Facebook/Meta Ads targeting local Houston-area customers

Perform ongoing SEO tasks including keyword research, on-page updates, metadata optimization, and content improvements to drive organic traffic

Create and publish product-focused website content, including product description pages, FAQ sections, and Q&A content to support search visibility

Film or direct short product videos and publish them to the website, YouTube, and social media channels

Monitor key marketing metrics including website traffic, ad performance, lead volume, and cost per lead, and provide regular reporting to ownership

Manage our Google Analytics, Google Search Console, and ad platform dashboards

Maintain and update our HubSpot CRM to ensure lead sources are tracked and attributed correctly

Manage our social media presence including Facebook and Instagram with regular, locally relevant content

Create promotional campaigns for specific products or seasonal events as needed

What We're Looking For
Required

4-6 years of hands-on digital marketing experience, ideally in a local retail, healthcare, or service business context

Proven experience running Google Ads and/or Facebook Ads campaigns with documented results

Working knowledge of SEO best practices and experience making on-page content updates

Comfortable creating or coordinating short video content for web and social media

Experience updating website content (WordPress or similar CMS)

Familiarity with Google Analytics, Google Search Console, and Google Business Profile

Strong written communication skills—you will be writing web content, ad copy, and product descriptions

Organized and self-directed: you can manage multiple ongoing tasks without daily supervision

Comfortable with occasional in-person outreach and representing the business professionally to healthcare professionals and facility staff

Preferred

Experience with HubSpot or similar CRM platforms

Background in healthcare, medical, or senior-care adjacent industries

Basic video editing skills (CapCut, Adobe Premiere, or similar)

Experience managing multi-channel campaigns for a local or regional business

What We Offer

Competitive salary of based on experience

Performance bonus tied to lead volume and store traffic metrics

Opportunity to grow with the business as we expand to multiple Houston-area locations

Collaborative, small-team environment where your work is visible and impactful

Paid time off and standard business hours (Monday-Friday)

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