Marketing Manager

Company Description Free2Grow provides an AI-powered customer service and revenue optimization solution designed specifically for home services companies. The platform supports contractors by handling 24/7 call answering, texting, web chat, and call quality analysis to help book more jobs and reduce missed revenue. By automating and enhancing customer interactions, Free2Grow enables teams to improve customer satisfaction without increasing headcount. The company focuses on practical, data-driven tools that help home service businesses grow efficiently. Team members collaborate in a fast-paced, technology-driven environment focused on measurable results and customer impact.
Overview
We're looking for a scrappy, hands-on Marketing Manager to own the execution of the built out marketing strategy. This is an individual contributor role focused on getting work done, creating content, running campaigns, managing assets, and keeping programs moving. You'll work closely with Sales, Customer Success, product management, and partner strategy groups to support pipeline and customer engagement.
If you enjoy a mix of content creation, campaign execution, list management, design, and reporting, and you like working in a well-run marketing environment, this role is a fit.
What You'll Do
Demand Generation & Campaigns
Build and execute marketing campaigns from brief through deployment
Pull and segment lists for email and outbound campaigns
Support lead scoring and ensure clean lead handoff to Sales
Track campaign performance and surface key learnings
Outbound & Sales Support
Build and enrich target account lists for marketing (ZoomInfo)
Assist in writing/editing outbound email sequences
Sit with sales to align on campaign focus
Website & SEO
Manage day-to-day website updates and content publishing
Implement SEO/AEO recommendations from Hubspot
Work with the web developer on any updates requiring technical expertise outside of marketing scope
Content & Creative
Write and produce content across the funnel (blogs, white papers, and sell sheets)
Design marketing assets using Canva and Adobe tools
Email Marketing
Set up and manage all marketing email campaigns directly in HubSpot
Ensure email programs align with overall demand generation goals
Social & Paid
Manage social media contractor, feeding content as necessary and reviewing content calendar to ensure it aligns with the plan
Review Social Media Ads and ensure recommendations are accurate and spend stays within the agreed budget, and flag any needed adjustments
Events
Source and coordinate non-partner speaking opportunities (podcasts, webinars, conferences)
Handle all event logistics for non-partner events
Manage pre and post-event follow-up and lead distribution
Customer Marketing
Run the customer referral program and track performance
Manage the customer holiday gifting program
Manage quarterly customer newsletters and webinars
Assist with upsell campaign execution
Analytics & Reporting
Maintain marketing dashboards and reports
Track marketing spend against budget
Prepare performance updates for leadership
What You Bring
4-6 years of B2B marketing experience with a strong generalist background working heavily with sales
Proven ability to execute across content, demand gen, and digital channels
Strong writing and copywriting skills
Proficient in Canva and/or Adobe Creative Suite
Comfortable working in CRM and marketing automation platforms (HubSpot)
Organized and self-directed, able to manage multiple workstreams with minimal oversight
Experience working cross-functionally with GTM teams
Previous start-up experience is a plus
MUST live in the St. Louis area and be comfortable working in the office 5 days a week

#J-18808-Ljbffr