Social Media Manager

What You'll Own Community Management. Instagram, TikTok, Facebook, and Pinterest. You\'ll answer, engage, remember, and follow up. You\'ll build real relationships with the women who show up, and bring what they tell us back to the rest of the company. Their questions should shape more than our captions.
Content Planning Cretaion. You\'llplan content monthly and have a calendar set out to grow and engage the community. You\'ll shoot, cut, and caption your own short-form video. Every piece has to clear a simple test: would she save it, share it, or actually use it this week?
Creator & Influencer. UGC creator search, negotiations and contracting to support the feed - moms, kids, regional launches. Includes creators and influencers, content briefs, feedback, edits and collaborations.
Brand Stewardship. Everything we create should reinforce what makes Hummus Goodness different: authentic Lebanese roots, real ingredients, bold flavors that make healthy eating exciting, more ways to use hummus than most people realize, and a brand families trust.
Drive To Retail. Trust doesn\'t end online. If she can\'t find us in the refrigerated case, all that great content stops short. Beautiful content that doesn\'t help shoppers discover where to buy us is a missed opportunity, and closing that gap is part of this role. This also includes supporting retailer specific launches with focused content plans.
Testing and learning. You\'ll constantly test hooks, formats, posting times, creator styles, recipes and calls to action. Winning ideas become repeatable systems. Losing ideas get retired quickly.
What Success Looks Like: A community that grows because people genuinely recommend us.
Content creation that\'s saved and shared because it\'s useful and on trend
Comments and DMs answered quickly with warmth and personality.
Every major retail launch supported with a thoughtful social plan.
A steady stream of evergreen recipes and usage ideas that continue performing long after they\'re posted.
Monthly insights shared with the marketing team that influence future campaigns and business decisions.
Continuous experimentation with clear learnings and measurable improvements.
Most importantly... People begin to trust Hummus Goodness before they ever buy their first container.
You\'re Probably Right for This if: You've built a community around a consumer brand in food, beverage or CPG, and can show the difference you made.
You create your own short-form video and have a strong eye for food styling and photography.
You write with warmth, clarity and personality.
You're genuinely fascinated by how families eat, shop and make decisions.
You notice what people ask.
You love figuring out why a post worked.
You enjoy working on a small, fast-moving team where your ideas can become reality this week instead of next quarter.
Your driven and work well independently, this is your feed to own and grow
You're Probably NOT Right for This if: You want to hand execution to an agency and manage the relationship
Community management sounds like the boring part
You need a big budget and a big team to do good work
Details: You\'ll work inside our marketing team and alongside our creator community. We\'re founder-led and growing, which means real ownership and real influence over how this brand shows up.
Location: Birmingham, MI
If you\'re excited about building relationships instead of chasing algorithms...
If you\'d rather create content people actually use than content people scroll past...
We\'d love to meet you.

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