Social Media Manager

About the Role
We're hiring a Social Media Manager to own social media across our portfolio of brands: KMI Family Ventures, LimnPay, Limn Insurance, and SparkLab. Each brand speaks to a different audience with a different voice, so this role gives you real range across B2B financial services, payments, commercial insurance, and innovation programming.

This is a true ownership role. You won't be executing someone else's content calendar, you'll be building it. You'll run the content strategy, produce the work, engage the audience, measure what's working, and iterate. We're a company that leans heavily into AI across our operations, and we expect our Social Media Manager to do the same.

We're not just filling a seat. We're hiring someone who wants to grow with us. As our brands scale and our marketing function matures, the right person will see their scope, title, and compensation grow in step. You'll report directly to leadership and get wide exposure to how a modern, AI-forward multi-brand portfolio operates.

About the Role - Why In-Office
This role is based in our Birmingham, MI office. We've found that being together produces better work, faster feedback, and the kind of candid conversations that don't happen over Slack. You'll be in the room when decisions get made, which matters for someone building a function from the ground up. If something comes up and you need to work from home, we're flexible, but the default is in-office.

Responsibilities

Own the end-to-end social media strategy and execution across LinkedIn, Instagram, Facebook, TikTok, and other platforms as needed for each brand

Build and maintain content calendars for all four brands, tailored to each platform's format and audience

Write captions and copy that match each brand's distinct voice: institutional and understated for KMI, professional and credible for LimnPay and Limn Insurance, energetic and community-driven for SparkLab

Produce content hands-on: shoot and edit short-form video (team features, leadership thought leadership, product highlights, event coverage), design graphics, write long-form posts

Use AI tools (ChatGPT, Claude, Gemini, Canva AI, CapCut AI, Adobe Firefly, Runway, Sora, etc.) to accelerate ideation, production, and iteration while keeping each brand's voice authentic

Manage daily community engagement across all brands: respond to comments and DMs, flag items that need leadership input, build relationships with followers and industry contacts

Track performance metrics across platforms and deliver monthly reports with insights and recommendations

Run paid social campaigns when needed (small budget boost tests, event promotions, hiring posts)

Research competitors, industry trends, and emerging platforms across family offices, fintech, payments, insurance, and startup programming

Continuously test and recommend new AI tools, workflows, and automations that improve speed or quality

Coordinate with leadership on brand positioning, campaign ideas, and event coverage

Qualifications

2+ years of experience managing social media for a brand, agency, or notable personal project (recent grads with exceptional portfolios will be considered)

Demonstrated ability to run social media independently with a portfolio of past work

Deep working knowledge of LinkedIn, Instagram, Facebook, and TikTok as distinct platforms

Hands-on experience using AI tools in real workflows. You should be able to speak clearly to how you've used ChatGPT, Claude, or similar tools to produce or improve work at scale

Strong writing with a clean visual eye, and the judgment to know when AI-generated output needs a human rewrite

Comfortable on camera and comfortable directing others on camera

Highly organized and self-directed, able to manage multiple brands and competing deadlines

Strong sense of discretion and professionalism (you'll have visibility into portfolio activity that is not public)

Able to work in-office at our Birmingham, MI location

Preferred Skills

Prior experience managing social for multiple brands or clients simultaneously

Experience with AI video and image generation tools (Sora, Runway, Midjourney, Adobe Firefly, Veo, etc.)

Familiarity with workflow automation tools (Zapier, Make, n8n) or interest in learning them

Experience with social media management platforms (Buffer, Hootsuite, Later, Sprout Social, Meta Business Suite)

Experience running paid social campaigns

Background or interest in finance, payments, insurance, or financial services

Familiarity with LinkedIn organic growth strategies and personal branding for executives

Pay range and compensation package
This role is designed for growth. We're hiring someone who wants to build the social function with us, not just run a playbook.

Performance reviews at 90 days and 6 months with built-in rate increases for strong performance

Clear path to a full-time salaried role as the function and portfolio grow
About the Role - Location

Location: In-office at our Birmingham, MI office (111 E Merrill St)

Equal Opportunity Statement
KMI Family Ventures is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran

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