Marketing Manager

Marketing Manager

VP Music Group Inc., an independent music company based in Queens with a longstanding focus on Caribbean music and culture, is seeking an experienced, hands-on Marketing Manager to lead the day-to-day operation of the Marketing Department and oversee campaigns across our music, catalog, retail, e-commerce, and corporate activities. Reporting to the Vice President, Marketing & Sales, this role supervises marketing staff and Product/Project Managers, coordinates internal and external resources, and personally manages selected priority releases and projects.
Key Responsibilities:
Manage the day-to-day operations, priorities, workflow, and staff of the Marketing Department.
Oversee marketing campaigns for artists, releases, catalog titles, retail initiatives, e-commerce, events, and company brands.
Coordinate publicity, social media, digital advertising, radio promotion, content, creative services, and retail marketing.
Supervise Product/Project Managers responsible for campaign plans, timelines, proposed budgets, and deliverables.
Review campaign plans and budgets, monitor performance and spending, and keep projects on schedule.
Lead project-status meetings and coordinate employees, agencies, freelancers, vendors, artist teams, and other partners.
Work closely with Sales, A&R, Production, Business Affairs, Finance, retail, e-commerce, and international partners.
Support VP retail stores and e-commerce platforms with promotions, events, product launches, and e-commerce marketing.
Qualifications:
Five or more years of progressive marketing experience, preferably in music, entertainment, media, retail, or a related industry.
Experience supervising people and managing multiple campaigns, budgets, agencies, vendors, timelines, and priorities.
Strong knowledge of digital marketing, social media, advertising, publicity, content marketing, and campaign analytics.
Excellent project-management, organizational, communication, and follow-through skills.
Ability to work effectively across departments in a fast-paced, collaborative environment.
Knowledge of Caribbean music and culture, including reggae, dancehall, and soca, is highly desirable.
Compensation and Benefits:
Salary: $90,000-$100,000 annually, based on experience and qualifications.
Benefits include health, dental, and vision insurance; 401(k); profit-sharing contribution/match; Paid Time Off (PTO); and paid company holidays.