Media Solutions and Planning Manager – Market Planning and Operations

Translate the UCAN GTM strategy into scaled media packages and offerings

Maintain a deep understanding of the US & Canada media marketplace

Focus on the last mile of delivery with sales through clear processes and repeatable frameworks

Launch programmatic offerings using seasonality, market dynamics, audience-based buying, and first-party data

Develop always-on media strategies for Private Marketplace deals

Commercialize brand partnership and consumer product opportunities with programmatic capabilities

Provide ad hoc guidance and ideation to sales

Create quantitative models for evaluating and implementing new packaging

Inform go-to-market packaging requirements for new product launches

Aggregate internal and marketplace feedback to develop seasonal promotions and packages

Translate complex audience data into actionable commercial strategies

Develop automated business-system solutions for operational efficiency

Partner with pricing and yield managers to shape media plans and enterprise deals

Collaborate with regional cross-functional teams on market opportunities and global partnership deals

Requirements

8+ years of experience in planning, packaging, operations, and pricing strategies for large enterprise sales for CTV or streaming platforms

6+ years of dedicated experience in media, technology, or advertising roles at major entertainment or technology companies

Ability to creatively package media and IP-related opportunities

Deep understanding of programmatic buying, platform capabilities, and the auction ecosystem, including DSP/SSP dynamics and 1P/3P data strategies

Strong modeling skills and comfort manipulating large datasets in Google Sheets, Excel, Tableau, and other data visualization tools

Strong attention to detail and ability to apply the 80/20 rule

Experience with ad tech and ad-serving tools such as Google Ad Manager and FreeWheel

Experience implementing workflows in CRM and OMS systems

Motivated, data-driven, and able to work autonomously with minimal supervision

Strong project management, planning, and organizational skills; ability to handle multiple projects and deliver under tight timelines

Excellent communication and interpersonal skills, with proven ability to build successful relationships at all levels

Basic knowledge of SQL is preferred

Core Competencies
Demonstrates expertise in programmatic buying, media packaging, and operational efficiency, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to develop and implement strategic media solutions that drive enterprise sales in the CTV and streaming sectors.

Highest-signal resume keywords

Programmatic Buying Expertise

Media Packaging Strategies

Data Visualization Skills

Project Management Skills

Ad Tech Experience

ATS Optimization Keywords
Hard Skills

Programmatic Buying

Media Packaging

Data Analysis

Quantitative Modeling

CRM Implementation

SQL

Google Sheets

Excel

Tableau

Ad Serving Tools

Soft Skills

Attention to Detail

Communication Skills

Interpersonal Skills

Organizational Skills

Autonomous Work

Industry Keywords

CTV

Streaming Platforms

Media Marketplace

Audience-Based Buying

First-Party Data

Private Marketplace Deals

Enterprise Sales

Auction Ecosystem

DSP/SSP Dynamics

Seasonal Promotions

Tools & Technologies

Google Ad Manager

FreeWheel

CRM Systems

OMS Systems

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