Media Planning and Buying (Planning)_04

Senior Associate As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client's goals are met. A day-to-day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients' business and ensures that all client media requirements are executed in a timely and accurate manner.
Qualifications:
1+ of experience with offline and digital media planning
A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
Strong task management and interpersonal communication
Ability to collaborate and work as part of a team
Strong presentation skills
Strong organizational skills
Excellent skills in MS Office (Excel, Word, PowerPoint)
Basic knowledge of 3rd Party AdServing
Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools not required but good to have), media billing tools
Responsibilities:
Participate in an audience-first strategic planning philosophy
Seek a consumer-centric view in all strategic thinking
Develop and maintain an intimate knowledge of their clients' business and ensure that all client media requirements are executed in a timely and accurate manner
Provide point-of-view on various offerings in the marketplace
Participate in brainstorming sessions
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Investigate creative, innovative approaches to strategically reach the target consumer
Analyze competitive activity in the marketplace
Execute the media plan
Recommend optimizations after reviewing the campaign results
Generate tactical alternatives based on client needs and requests
Measure media performance to determine the extent to which the original objectives and strategies were met
Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
Study demographic data and consumer profiles to identify desired target audiences
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business
Have a complete grasp on budgets and revenues
Illinois: $40,000.00-$75,000.00