Media Planning and Buying (Planning)_04

Job Description
As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. As a day‑to‑day steward on assigned brands, you develop and maintain an intimate knowledge base of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner.

Agency
Hearts & Science

Job Function
Media

Job Subfunction
Media Planning and Buying

Qualifications

1+ years of experience with offline and digital media planning

Solid understanding of all media types, including Broadcast, Print, Outdoor and Digital

Strong task management and interpersonal communication

Ability to collaborate and work as part of a team

Strong presentation skills

Strong organizational skills

Excellent skills in MS Office (Excel, Word, PowerPoint)

Basic knowledge of 3rd Party Ad Serving

Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools

Responsibilities

Participate in an audience‑first strategic planning philosophy

Seek a consumer‑centric view in all strategic thinking

Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner

Provide point‑of‑view on various offerings in the marketplace

Participate in brainstorming sessions

Create media plan recommendations and alternatives

Select media vehicles and determine scheduling

Investigate creative, innovative approaches to strategically reach the target consumer

Analyze competitive activity in the marketplace

Execute the media plan

Recommend optimizations after reviewing the campaign results

Generate tactical alternatives based on client needs and requests

Measure media performance to determine the extent to which the original objectives and strategies were met

Respond to the flow of client media‑related issues; be aware of the need to create solutions and resolve problems

Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans

Study demographic data and consumer profiles to identify desired target audiences

Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Salary
Illinois: $40,000.00‑$75,000.00

Office Requirement
Employees are required to work in the office for a minimum of three days a week unless additional in‑office days are directed by their agency or manager.

EEO Statement
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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