Marketing & Paid Media Strategist

Contractor Growth Network is a digital marketing agency for high-end residential remodeling and design-build contractors. We run SEO, content, and digital strategy for contractors who want a predictable pipeline of qualified leads. We're a 15-person team, we have a podcast, and we're growing fast.
The role We're hiring a Marketing & Paid Media Strategist to own two things: CGN's internal marketing and the paid ads strategy we deliver for clients.
On the internal side, you'll run paid ads for CGN, drive qualified leads into our sales pipeline, and build CGN's brand into a consistent, measurable source of new business. On the client side, you'll set paid ads strategy for contractors who purchase paid advertising as part of their CGN package — making recommendations directly to clients and through our CSMs, and working with our white label team to execute campaigns built around CGN's client lead pages.
This is a hands-on role with real ownership on both sides. You'll manage one direct report, work closely with our CSMs and white label partners, and report directly to Aly with clear pipeline and ROI numbers.
What you'll own CGN Internal Marketing
Develop and own CGN's annual marketing strategy — setting channel priorities, campaign direction, and growth targets tied to revenue goals
Run paid ads for CGN across Google Ads, Meta, and YouTube — hands-on strategy, build, and optimization
Own demand generation — filling the sales pipeline with qualified prospects through paid and organic channels
Full-funnel strategy and execution — HubSpot as the foundation, built out across landing pages, email sequences, ad funnels, and additional platforms over time
CGN's brand — positioning, messaging, and voice across everything we publish
Content and thought-leadership direction: blog, social, video, email, events, and webinars
Marketing reporting: pipeline contribution, cost per lead, CAC, and ROI by channel — reported to Aly
The marketing budget
One direct report (Media Manager) and outside vendor relationships
Own paid ads strategy for clients who purchase paid advertising as a CGN add-on service
Make paid media recommendations directly to clients and through CSMs — Google Ads, Meta, and YouTube
Partner with our white label ads team to brief, direct, and quality-check campaign execution built around CGN's client lead pages
Monitor client campaign performance, identify optimization opportunities, and communicate results in plain language
Ensure client paid ads strategy is aligned with their overall CGN marketing plan and lead generation goals
What you'll bring
5+ years in marketing, with experience owning strategy or leading a team
Agency background — you understand how agencies work and how to market one
Hands-on paid media experience across Google Ads, Meta, and YouTube — you build, manage, and optimize campaigns yourself
Experience making paid ads recommendations to clients — you can translate strategy into clear direction a contractor owner understands
Experience managing or directing a white label or third-party execution team
A track record of owning a lead-gen or pipeline number and hitting it
Podcast marketing experience — you know how to grow an audience and understand the sponsorship and advertising landscape
Funnel building experience — HubSpot proficiency required, with the ability to extend across multiple platforms
Strong analytics skills and comfort with attribution — you know what's working and why
Fluency with the tools we run on: Claude (AI), n8n (automation), and HubSpot
Strong writing and editorial judgment, with a clear sense of brand and storytelling
Experience managing people or external partners
A bias toward execution — you ship campaigns, measure them, and improve
Nice to have
Marketing experience in remodeling, construction, or another home-services or trades vertical
Experience with podcast advertising and sponsorship deals
Familiarity with YouTube channel growth strategy
What we offer
$80,000–$95,000 base salary plus a performance incentive tied to pipeline contribution (OTE $95,000–$115,000)
25 PTO days + 11 paid federal holidays (36 total paid days off per year)
401(k) with up to 4% company match
CGN covers 50% of health and dental premiums + fully covers life insurance
Vision coverage and paid parental leave
Full-time in our Charlotte office for the first 90 days, then hybrid — 3 days in-office
Ongoing investment in certifications and professional development

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