Marketing Lead: AI-Driven National Campaigns

Blue Cross Blue Shield Association seeks a Marketing Lead to drive development and execution of national marketing assets and programs. The role oversees multi-channel content and campaigns, aligning strategies with complex business priorities while partnering with Plans and stakeholders.
The position serves as a center of excellence and trusted advisor, delivering scalable tools, guidance, and best practices—including AI-enabled approaches—that drive alignment and enterprise-wide impact across

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