Digital Marketing Email Strategist

This position is not eligible for employer sponsorship.

To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses, prompts, or real-time assistance). Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences, communication style, and problem-solving approach.

U-Haul is seeking a Digital Marketing Email Strategist to lead the strategy and execution of customer engagement through email. This role owns the email channel end to end: strategy, segmentation, automation, and performance. You'll build lifecycle campaigns that drive acquisition, conversion, and retention, and partner with app and SMS teams to keep messaging consistent across channels.

You will work cross-functionally with business units, design, and analytics teams to deliver personalized, data-driven email experiences at scale.

What You'll Do
Email Strategy

Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention

Own the email calendar, from promotional sends to automated lifecycle journey’s

Contribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the team

Campaign Execution

Lead campaign setup, segmentation, automation, and optimization within Airship

Manage audience targeting, triggers, and personalization logic

Conduct discovery meetings with business units to identify and establish campaign requirements for successful campaign execution

Lifecycle & Customer Journey Optimization

Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns

Turn customer data and campaign results into actionable insights and recommendations that optimize performance

Continuously test and optimize using A/B and multivariate experimentation through Airship

Content & Campaign Development

Partner with design to create on-brand creative assets

Build and maintain reusable email templates and design systems in Airship

Performance & Analytics

Analyze campaign performance using GA4, PowerBI, and Airship reporting

Track open rate, CTR, CVR, deliverability, and revenue impact

Turn performance data into concrete recommendations

Cross-Functional Collaboration

Coordinate with app and SMS teams for consistent, well-timed messaging

Work with business units to align email with customer needs across multiple U-Haul business lines

Partner with business units to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return

What We’re Looking For

3 to 6+ years of experience in email marketing, lifecycle marketing, or

Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web, )

Strong data-driven storytelling skills, with the ability to translate technical concepts into clear actionable strategy

Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo)

Strong HTML and CSS skills for email template builds

Proven ability to build and optimize customer journey flows

Experience with A/B testing and experimentation frameworksStrong analytical skills (GA4, reporting tools, performance tracking)

Experience with PowerBI for reporting

Excellent cross-functional communication skills

Nice to Have

Familiarity with app messaging (push notifications, in-app messages)

Familiarity with SMS/text strategy

Experience with multi-channel orchestration across email, app, and SMS

Background in eCommerce, marketplaces, or high-volume consumer platforms

Proficiency in SQL

Experience with Databricks or another data warehouse

Experience with PowerBI or Looker Studio

Experience LiveClicker or a similar email personalization tool

U‑Haul Offers

Medical insurance

Prescription drug plans

Dental & Vision plan with hearing care discounts

Onsite medical clinic for team members and eligible family members

New indoor fitness gym (Midtown Phoenix campus)

Get Fit Gym Reimbursement Program

Registered Dietitian Program

WeightWatchers®

CVS Virtual Care

U‑Haul Kids Program

24‑Hour Nurse Line

Wellness Program (Healthier You initiatives & challenges)

Mindset App Reimbursement

Pet Insurance & Wellness plans

Career stability

Opportunities for advancement

Valuable on‑the‑job training

Tuition Reimbursement Program

Free online courses for personal and professional development at U‑Haul University®

401(k) Savings Plan

Employee Stock Ownership Plan (ESOP)

Company‑paid life insurance

Voluntary life insurance options

Short‑Term and Long‑Term Disability

Critical Illness, Accident & Hospital Indemnity plans

Business & business travel insurance

MetLaw Legal Program

MetLife Auto & Home Insurance

LifeLock Identity Theft Protection

Dave Ramsey’s SmartDollar® Financial Wellness Program

U‑Haul Federal Credit Union

Paid holidays, vacation, and sick time

You Matter Employee Assistance Program (EAP)

Discounts on cell phone plans, hotels, computers, vehicles & more

Community involvement & volunteer opportunities

U‑Haul Mothers Program (Paid maternity leave)

#J-18808-Ljbffr