Digital Marketing Email Strategist

Develop and execute lifecycle email strategies driving acquisition, engagement, conversion, and retention
Own the email calendar, including promotional sends and automated lifecycle journeys
Lead campaign setup, segmentation, automation, and optimization within Airship
Manage audience targeting, triggers, and personalization logic
Conduct discovery meetings with business units to establish campaign requirements
Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns
Translate customer data and campaign results into actionable performance recommendations
Conduct A/B and multivariate experimentation through Airship
Partner with design to create on-brand creative assets
Build and maintain reusable email templates and design systems in Airship
Analyze campaign performance using GA4, PowerBI, and Airship reporting
Track open rate, CTR, CVR, deliverability, and revenue impact
Coordinate with app and SMS teams for consistent, well-timed messaging
Align email initiatives with customer needs across multiple U-Haul business lines
Lead business reviews demonstrating financial impact and strategic return
Requirements 3 to 6+ years of experience in email marketing, lifecycle marketing, or CRM multi-channel customer engagement
Experience designing customer engagement strategies across two or more channels (email, mobile, SMS, web)
Strong data-driven storytelling skills and ability to translate technical concepts into clear, actionable strategy
Hands-on experience with Airship or a similar ESP, such as Salesforce Marketing Cloud, Braze, Iterable, or Klaviyo
Strong HTML and CSS skills for email template builds
Proven ability to build and optimize customer journey flows
Experience with A/B testing and experimentation frameworks
Strong analytical skills, including GA4, reporting tools, and performance tracking
Experience with PowerBI for reporting
Excellent cross-functional communication skills
Familiarity with app messaging, including push notifications and in-app messages
Familiarity with SMS/text strategy
Experience with multi-channel orchestration across email, app, and SMS
Background in eCommerce, marketplaces, or high-volume consumer platforms
Proficiency in SQL
Experience with Databricks or another data warehouse
Experience with PowerBI or Looker Studio
Experience with LiveClicker or a similar email personalization tool
This position is not eligible for employer sponsorship
Core Competencies Demonstrates expertise in developing and executing lifecycle email strategies, utilizing tools like Airship for campaign management, audience targeting, and performance analysis. Proficient in data-driven storytelling and optimizing customer journey flows across multiple channels, including email, SMS, and app messaging.
Highest-signal resume keywords Email Marketing
Lifecycle Marketing
Airship
GA4
A/B Testing
ATS Optimization Keywords Hard Skills HTML
CSS
SQL
Data Analysis
Customer Journey Optimization
Multi-Channel Engagement
Performance Tracking
Email Template Design
Campaign Segmentation
Personalization Logic
Soft Skills Cross-Functional Communication
Data-Driven Storytelling
Industry Keywords ECommerce
Consumer Platforms
Marketplaces
Customer Engagement Strategies
Tools & Technologies Airship
Salesforce Marketing Cloud
PowerBI
Looker Studio
Databricks
LiveClicker

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